The Unbranded Student

Reclaiming Your College Search

Non-Fiction - Education
Kindle Edition
Reviewed on 07/29/2018
Buy on Amazon

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (Goodreads, B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Romuald Dzemo for Readers' Favorite

The Unbranded Student: Reclaiming Your College Search by Benjamin Roberts and Lee Brown is a powerful tool for students in their search for the right college. In this well-written and beautifully formatted book, the authors cut through the marketing garbage and offer readers the most important advice ever with elements to consider when doing their college search. It’s not about shopping for a brand, or the popularity, the social media hype garnered around an institution, or a family affiliation. It is about the candidate, the student, and what is special about that student. This book will help readers understand what a college can do and can’t do for them. This book is centered on one key idea — developing a college search criteria that focuses on who you are, your personality, learning styles, interests, goals, and ambitions, and not what the college expects you to be.

The authors weave personal history into the book and expose the myths about college selection while helping readers understand the poor advice that sells like hot cakes in the market. You don’t want to attend a school because it was the one attended by the last three generations of your family. No, you want to attend a college because it will be the place where you can really fit in. Benjamin Roberts and Lee Brown propose a winning strategy that will help any student find their best school using the Five W’s: “Who, What, When, Where, Why.”

After reading this book, I discovered why most of the choices I made when it was time for college were all wrong. I trusted the wrong people, went for the wrong reasons, ignored who I really was and what I wanted to be when making the choices, and so I committed many other errors that are clearly spelled out in this book. If I had read this book before attending college, my choices would have been hugely different. The Unbranded Student: Reclaiming Your College Search is written in a simple, conversational style that entertains and informs readers at the same time. An invaluable tool for college seekers.