Nonprofit organizations need to reach out to the public for different reasons - find clients, solicit funding, inform the public about your services or even look for volunteers. These institutions need to communicate in a way that speaks to their target audience and brings the desired results, and this book shows you how to achieve this. In this dynamic era, there is no better way to reach out to millions of people than by taking advantage of the opportunities created by the internet, and other modern communication tools. Ben Delaney shows you exactly how to use these helpful and cost-effective communication tools. This book gives a complete A-Z guide on how to achieve effective marketing and communication in nonprofit organizations.

Ben Delaney’s Nonprofit Marketing Handbook is a simple and effective guide that will turn any regular individual into a marketing and communications expert for nonprofit organizations. Ben Delaney does not just share ideas on the effective tools for marketing and communication in small and medium size nonprofit organizations. He goes further to give you clear guidance on how to apply these tools to get your desired results. The tried and tested marketing and communication techniques advised are simple, practical, effective and affordable. This book is very informative and would be a worthy read for anyone planning to start a nonprofit organization or already running one and wishing to discover the most effective way to reach out to their intended audience.

"Doing good and doing well." This adage, often applied to the Quaker approach to life, also aptly describes the underlying premise of Ben Delaney’s gem of a book, Nonprofit Marketing Handbook: The Hands-on Guide to Communications and Marketing in Nonprofit Organizations. On his website, Delaney states, "Running a business well can be like sailing in unfamiliar waters. You need a good chart, a good crew, and a competent navigator." And that's the key to the power of Nonprofit Marketing Handbook. It approaches your non-profit organization with a design for doing well as a business.

Delaney provides the "good chart" as well as tools to create "a competent navigator" that will sail your nonprofit to the shores of financial sufficiency, sufficiency that is essential if you are to achieve your mission. Addressing the marketing/communications manager in small to medium-sized nonprofits, he assumes that the reader has little formal knowledge of marketing. Step by step, Nonprofit Marketing Handbook takes the reader through the basic concepts and processes of mar/com as they apply to the nonprofit. For example, in the chapter on branding, Delaney convincingly demonstrates the essential ingredient of this element of marketing for nonprofit success, then goes on to describe concrete steps to achieve it. Branding is but one of the many marketing techniques described in Nonprofit Market Handbook that can have a positive effect on your bottom line. Your nonprofit does have a bottom line and in order to “do good,” it must do well. Nonprofit Marketing Handbook: The Hands-on Guide to Communications and Marketing in Nonprofit Organizations will help your organization do just that.