Brand Stance

Your step-by-step guidebook for building a purposeful and thriving brand.

Non-Fiction - Business/Finance
86 Pages
Reviewed on 10/04/2019
Buy on Amazon

This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Joshua Soule for Readers' Favorite

"During 20 years as a brand strategy consultant, I have shepherded businesses and organizations of all types and sizes through the process of identifying what makes their brand like no one else’s.” Scott Hauman, an expert in the field, articulately explains his 6-Layer framework for establishing your brand in his book, Brand Stance. As Hauman describes, “If you construct each layer right, the result is a strong “stance” that will allow you to withstand marketplace winds, pressures and distractions.” It becomes clear that the foundational efforts are key to success in building your brand. That foundation becomes the filter through which you run all decisions before they are put into action. Hauman holds that whether you are a Fortune 500 company or a small, family-owned business, a bad incident on social media can be destructive to your business. Purposeful brands, however, help shift the focus from the “tangible” to the “intangible”, as Hauman explains. This provides the potential to significantly outperform your competitors and help your business thrive.

As an MBA graduate myself, I found the information in Brand Stance to be both relevant and modern; expert advice to current and potential business owners. Hauman does an excellent job of explaining advanced concepts in a manner that is easy to read and understand. All six layers of Hauman’s framework are thoroughly described in a user-friendly, visually appealing format. All ideas are supported with facts and experience from Hauman’s years in the field with several prestigious companies and are even supported with case studies of real companies, such as Zomedica. I applaud Scott Hauman for his well written, well-founded framework, and I encourage all current and future business owners to read Brand Stance.