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Reviewed by Diana Lopez for Readers' Favorite
Bill Rasmussen is a sports lover who, at an early age, found his way into the industry through his initiative. He became an expert in sports and developed a mind focused on advertising and promoting himself, which opened up opportunities for him. He was able to become a sports commentator and eventually achieve great things such as founding the first 24-hour sports television network. Rasmussen tells his inspiring story in ESPN: One Giant Leap for Fankind. He focuses on several important aspects, including his personal experiences, the evolution of sports, and technology. He simultaneously gives us an overview of how America has progressed over time. Each chapter covers a decade from 1930 to the present and provides sports scoreboards that form a timeline highlighting major events in the country.
I loved Bill Rasmussen's account because it is so personal. He relates how as a child, his grandfather's stories awakened his love of sports. He tells us how World War II affected the mood of the country when he was young. He also explains how he took advantage of opportunities in times of peace when the country's stability allowed technology to advance. At times his path was not easy because in many cases he had to create his opportunities, and his ideas were rejected several times. His positive attitude is one of my favorite features of his story because it motivates you to want to keep fighting. I highly recommend ESPN because it is not only the history of a company but also reflects a life full of passion for sports and innovation.