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Reviewed by Renee Guill for Readers' Favorite
How to Master Facebook Remarketing by Nkosinathi Kinga explains what remarketing and pixels are and how to make them work for you. There is even a Q&A at the end and some more resources listed, as well as a list of companies that have used it and how it worked for them. Nkosinathi Kinga explains step by step how to make your campaign ads, and even gives you projection numbers, so you can get an idea of how much it will help your company. There is even a refresher course on the basics of Facebook, just in case you are completely new to it. At the very end is a list of resources, such as a webinar and forums, where you can ask for more help.
I had never even heard of remarketing or pixels until I read How to Master Facebook Remarketing by Nkosinathi Kinga. I was extremely impressed by how easy the step by step guide was. I am technologically challenged, so if I can understand this, anyone can. I also appreciated how Nkosinathi Kinga explained the meanings without making me feel stupid. I loved how there were different formats we can use. Nkosinathi Kinga was good enough to mention that it may not work for everyone, and to test the different formats to see what works best for different people. I liked how it wasn’t a promise of a get rich quick scheme, like a lot of people send you. I hope to be able to afford a company soon, and will definitely be trying these techniques out. I am looking forward to finding out if this will work.