How To Master Facebook Remarketing

Don't leave money on the table by ignoring retargeting

Non-Fiction - Business/Finance
113 Pages
Reviewed on 05/28/2018
Buy on Amazon

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Author Biography

Nkosinathi Kinqa was born in the Eastern Cape in South Africa to a Xhosa family , grew up in farms until he was fifteen years old. He enrolled for primary school education in farm schools and later moved with his parents to a small town surrounded by farms known as Dordrecht. Later on in his life , he left Dordrecht in order to enrol for secondary education in a homeland which was known then as Transkei. After finishing his high school education , he enrolled for a B.A Degree at the University of the Western Cape and later on enrolled for the Post-graduate Diploma in Organisation and Management at the University of Cape Town. On the 24 December 2017 , he published his first ebook on Amazon " A Comprehensive Training Guide to Facebook Ads ".

    Book Review

Reviewed by Renee Guill for Readers' Favorite

How to Master Facebook Remarketing by Nkosinathi Kinga explains what remarketing and pixels are and how to make them work for you. There is even a Q&A at the end and some more resources listed, as well as a list of companies that have used it and how it worked for them. Nkosinathi Kinga explains step by step how to make your campaign ads, and even gives you projection numbers, so you can get an idea of how much it will help your company. There is even a refresher course on the basics of Facebook, just in case you are completely new to it. At the very end is a list of resources, such as a webinar and forums, where you can ask for more help.

I had never even heard of remarketing or pixels until I read How to Master Facebook Remarketing by Nkosinathi Kinga. I was extremely impressed by how easy the step by step guide was. I am technologically challenged, so if I can understand this, anyone can. I also appreciated how Nkosinathi Kinga explained the meanings without making me feel stupid. I loved how there were different formats we can use. Nkosinathi Kinga was good enough to mention that it may not work for everyone, and to test the different formats to see what works best for different people. I liked how it wasn’t a promise of a get rich quick scheme, like a lot of people send you. I hope to be able to afford a company soon, and will definitely be trying these techniques out. I am looking forward to finding out if this will work.

Jack Magnus

How To Master Facebook Remarketing is a nonfiction educational business book written by Nkosinathi Kinqa. In his first book, A Comprehensive Training Guide To Facebook Ads, Kinqa introduces Facebook advertising in a step-by-step process that shows readers how to use this powerful advertising platform for their own small businesses. In this book, he continues the process by focusing on Facebook Remarketing. He describes what Remarketing is and discusses how many advertisers fail to take advantage of a process that will enable them to have a second shot at unconverted leads. The importance of this next step is realized when one considers that only about 5% of those reached in the initial advertising campaign will actually be converted. Those who clicked through still have demonstrated interest in your product or service, and remarketing gives you future chances to convert them. Kinqa shows the reader how to utilize the Facebook Remarketing Pixel tool and to add it to your website. He also shepherds the reader through a step-by-step creation of a Facebook Remarketing Campaign and includes a useful index of resources.

As with his Facebook advertising primer, A Comprehensive Training Guide To Facebook Ads, Nkosinathi Kinqa’s nonfiction educational business book, How To Master Facebook Remarketing, provides one-on-one instructions on setting up and maintaining Remarketing Campaigns. Kinqa briefly covers the basics of Facebook Advertising for those who’ve not read his earlier book, and then he effectively demystifies the Remarketing process and shows how anyone, no matter how tight their budget, has an opportunity to launch an effective sales campaign on Facebook. His chapter on Advanced Facebook Remarketing Strategies is particularly useful as it teaches the reader how to remarket to existing customers, app users and those who are particularly resistant to ad campaigns. How To Master Facebook Remarketing is highly recommended.

Michelle Randall

Social media has become the fastest growing way to promote and advertise business. Facebook is probably one of the biggest social media sites to be used for business, and one of the most effective for small businesses. How do you know what to do and how do you get your money's worth, especially when you are a small home business? How To Master Facebook Remarketing by author Nkosinathi Kinqa is a straightforward introduction to using Facebook to promote your business and engage your readers. The book is broken down into sections, one explaining the concept, and then later explaining how each step of the process works. For the most part, the book is written in very easy to understand language, which makes it very usable for any reader.

How To Master Facebook Remarketing is a neat and concise book with all the steps and instructions you need to implement the remarketing techniques in your own business. Author Nkosinathi Kinqa has taken care to make sure everything is written in a way that is generally understandable. Granted, there were some areas that I did find myself having to read a second time, but those were areas that I was unfamiliar with and I wanted to make sure that I understood what the author was explaining. Admittedly, I found some things that I feel comfortable in testing out for myself, and there are others that I am not sure of yet, but maybe after trying some of what the author puts forth I might understand and feel more comfortable with other more complex notions. This book is easy to read and comprehend and has the potential to be a good resource for small business owners that want to use Facebook in their marketing, advertising and promotion strategies.

Gisela Dixon

How To Master Facebook Remarketing by Nkosinathi Kinqa is a non-fiction business book on how to manage social media, specifically Facebook, for marketing and advertising. Almost everyone, at least in the US, has had or has a Facebook account. In How To Master Facebook Remarketing, Nkosinathi talks about how to leverage this platform as a business marketing tool to promote and grow your own business. The book is divided into four major sections: the first deals with a basic overview and discussion on what is Facebook remarketing and facts; the second one goes through the steps to do this including a Facebook walk-through, creating a Facebook Remarketing pixel, a Facebook remarketing campaign, etc.; the third section continues on with advanced strategies such as using Content series to remarket to hard-to-get leads and existing customers, whereas the fourth and final section provides some important do’s and don’ts, additional tools and services, case studies, and a Frequently Asked Questions section. There are also several useful website links at the end of the book.

How To Master Facebook Remarketing is intended for a specific target audience and, as such, some of the language in it can tend to be a bit technical. Some familiarity with programming and coding will certainly help. That being said, the concepts presented in this book about advertising, remarketing, etc. are for anybody and, indeed, some key elements can be used across any platform and so, in that sense, this is a good book to learn from even for a lay person. The writing style is casual and easygoing, and makes this a short and quick read. I would recommend this book for anyone looking to ramp up their business via Facebook because there are a lot of tips and techniques here that may come in handy.

Darin Godby

How to Master Facebook Remarketing by Nkosinathi Kinqa is a very well written book that will enable the reader to understand the basics of a personal account better as well as how to set up ads to draw traffic flow. A fascinating section of the book is the part about Remarketing Pixels which causes what a person is interested in to appear in their newsfeed. This action is a great tracking device that allows business owners to see what interests consumers. There is tremendous detail given in the book to enable the reader to follow step by step to remarket themselves on Facebook. There are suggestions of how to reach the desired market as well as how much to spend daily to make those targeted markets have results.

Author Kinqa lists several critical points concerning funneling. “Normally, these funnels are separated into three stages: attention, consideration, and conversion.” There is then a defining moment in each category that gives the reader much more detailed information concerning these three areas of funneling. After making this conversion and getting a person’s email address, then direct contact can be made more efficient. There is a section of Do’s and Don’ts which will help the reader to remarket themselves better. Knowing what to do or not to do is so valuable and the author helps the reader in this manner in such a valuable way. There is a section on Premium Tools as well as Questions and Answers that are very valuable for the reader to be able to use in their own Facebook Remarketing. This is a very informative book that would help anyone that is trying to market themselves, their business, or group on Facebook.