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Reviewed by Astrid Iustulin for Readers' Favorite
We all see dozens of billboards every day, but have you ever thought about photographing and documenting these stunning images? Jason Morgan decided to do it and collected all this precious material in Made You Look! He included more than 500 pictures of billboard advertisements in this incredible book, photographed in the Los Angeles area from 2008 to 2021. In this collection, we will see images of every kind, from the film industry to seasonal advertising. Each of them is sensational and will not fail to evoke admiration in the reader.
I have always loved creativity, and marketing and advertising are among the areas where this talent can produce the most surprising results. Made You Look! is the book that demonstrates how true this is. Jason Morgan has collected photographs spanning more than a decade and has also arranged them in such a way as to bring out the similarities between the various billboards. He also captured the individuality of the most incredible ones. I believe that watching all these billboard advertisements one after another will fascinate the reader and make them reflect on the genius of whoever created these images. I recommend this book to anyone interested in billboard advertising for whatever reason. These may include experts, students in this field, and even those who love the visual impact of images. They will be fascinated by the material collected in this book.