Master Chinese Business Culture

Becoming a China Expert

Non-Fiction - Business/Finance
225 Pages
Reviewed on 06/25/2021
Buy on Amazon

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Author Biography

Qingshun Zou was born in Beijing and grew up in Guangzhou in southern China. She was educated in Canada, completing her studies in business at a Canadian university in Nova Scotia. Nostalgia for her homeland and stimulating encounters in the West ignited in her an interest in both cultures.

Having started her career in the Swiss watch industry, Qingshun received training in marketing at Swatch AG before turning to entrepreneurship. After having successfully developed several companies in Switzerland and China, she was CEO of the Swiss subsidiary of a European pharmaceutical group for more than 15 years.

A Swiss citizen, Qingshun is a professional in international business development. As a business consultant, she offers her know-how in a multicultural environment, leading a training program entitled “Decoding the Chinese business culture” in partnership with the Geneva Business Management University. Founder of the company Sino Swiss Business Alliance Development Sàrl, she supports European and Chinese companies from various industries in their business projects. Her activities extend to cross-cultural management training and advisory on business strategy, management and development.

Inspired by Western culture, she has been an amateur musician for 15 years. With her enthusiasm for and sensitivity to Chinese and Western cultures, Qingshun is a board member of the prestigious Geneva International Music Competition, founded in 1939.

    Book Review

Reviewed by Tammy Ruggles for Readers' Favorite

Master Chinese Business Culture: Becoming a China Expert by Qingshun Zou is the ultimate guide to understanding all aspects of Chinese business, from how culture plays into strategies to how Confucianism fits into the scheme of things. It's no secret and is becoming quite clear on the global economic scene that China is a major player but other countries, including the United States, aren't always sure of how to relate to China on a cultural level, and doing so would be to everyone's advantage. This is where Zou's book comes in. She expertly and concisely gives an overview of Chinese culture and how it relates to their business theories and practices. If you want an insider's look at how China operates in the business sector, this is a definite read.

If you expect a dry, boring lecture about business, you will be pleasantly surprised, because Zou has written an enlightening book in an engaging style. Her practical advice makes so much sense and will appeal to anyone who likes reading about other cultures and how they compare or contrast to their own. China is just like any other country in that it has its own way of doing things but is as unique as any other country with its own customs and approach to business. Culture and Confucian philosophy are of utmost importance in China, so it would only make sense for other countries to get a handle on how and why they use culture in business. I like how Zou gently sets the record straight on China's goals and methods, hoping that her book will help define and clarify the misunderstandings that exist between East and West. I also like how she demonstrates the similarities that exist between the two and urges readers to concentrate on those rather than any differences that may exist. Personally, I think this book will go a long way toward healing any wounds and fostering a more positive outlook and relationship with China. As you read, you will think and understand from a Chinese viewpoint, from politics to branding to 6G, and will see how their culture has played into some of the most successful business endeavors in the world. If China rises to be the top economic force in the world, Master Chinese Business Culture: Becoming a China expert by Qingshun Zou is the perfect business tool to use.

Vincent Dublado

What the world once called a sleeping giant has now awakened to exert its dominance in the global economy, and this giant is catching everyone’s attention. China has a staggering market potential that is appealing to foreign investors. However, the cultural disparity between the East and West remains a formidable barrier when it comes to ensuring a smooth business relationship. Master Chinese Business Culture: Becoming a China Expert by Qingshun Zou will help you navigate your path toward a keener understanding of Chinese business practices and ethical considerations that go with it. Zou debunks the myth that Western and Chinese political leaders do not share the same values. While China has the mystique that remains elusive to many Westerners, the Confucian philosophy that regulates China’s social and business relationships operates on the same values such as love, peace, justice, and freedom.

China continues to evolve dramatically as you read this book, but rest assured that Qingshun Zou’s work encapsulates the essentials and developments taking place in her homeland. She has written a practical and indispensable guide that Western and non-Chinese business people can use. It is a framework for the understanding of all structures relating to Chinese business practices like branding, meetings, organizations, language, and the context of the business itself. The impact of Confucianism in Chinese business will help you understand how it influences business dealings, and this is crucial for Western firms. Master Chinese Business Culture is an objective take on its subject matter and sets aside any critical standpoints. Whether you are planning to clinch deals with the Red Dragon or are simply fascinated by its business culture, this book is your absolute guide.

Divine Zape

Master Chinese Business Culture: Becoming a China Expert by Qingshun Zou is a business book that gives readers insights into Chinese business culture. In this book, the author offers a fresh understanding of China, its people, culture, and mindset, offering information that will surprise readers and even contradict most of what they hear daily in the media about China. A lot is being written and said about China and it seems that everyone has an idea of what China is, especially now that China is taking center stage in the global economy at a time that many nations are struggling with economic, social, environmental, and political challenges. The author lifts the veil to reveal the China that many people are not aware of, discussing what China is and feels like today, the link between Chinese culture and business, business etiquette, and Confucianism.

In this book, Qingshun Zou shares her personal experience growing up in mainland China and offers insights into the successes that China continues to score in the business world. While many unenlightened people will see China as imperialist in a bid for world take-over, anyone who understands China will see a concrete link between the Chinese business culture and its economic influence and expansion. What drives the Chinese quest to conquer new lands and businesses? In this book, the author shares insights and information on social, cultural, and political systems. Qingshun Zou discusses aspects of economic development, including international trade, infrastructure and technology, and more. This is a comprehensive book that discusses Chinese business culture and readers will understand the different cultural trends exhibited in the various regions, from Beijing to Shanghai, to Guangdong, to Qinghai and Inner Mongolia. Master Chinese Business Culture: Becoming a China Expert is a well-researched book that provides information readers need to understand in how the Chinese do business, their mindset, and singular drive. It will shift our perspective on China and change the way we deal with the Chinese.