This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.
This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Tammy Ruggles for Readers' Favorite
Personality Wins: Who Will Take the White House and How We Know by Merrick Rosenberg is a riveting and eye-opening book that explores how presidents - since the age of modern media at least - have been chosen and will continue to be chosen on personality: not policy, knowledge, or experience. It's all about charisma, and although we know that it plays a big part in politics, it may be disconcerting to realize that it plays the biggest part in presidential elections in the United States. Rosenberg expertly and succinctly lays out the different types of political personalities, giving examples of the presidents that fit the description. Starting in the 1930s, she shows readers how they led the polls based on these profiles. We are sadly left with a personality contest of sorts, like it or not. We like soundbites, headlines, clickbait, so of course, we're the prime generation for this kind of candidate.
You will enjoy the definitions and descriptions of the personality types: Trump the Eagle, Clinton the Parrot, Carter the Dove, Bush, Sr. the Owl. These are concepts you may have guessed were taking place, but this book presents pretty clear examples of it occurring. But does knowing this change how we elect our presidents? Probably not. It's as if the popularity contest is in our DNA, fueled by media influence, society, culture, and even looks/body language. I especially like the section on President Obama's Dove reactions to issues like the Sandy Hook school massacre, but had an Eagle reaction to other issues, as in the drone strikes. It all fits when you filter it through the lens of the personality framework. If you enjoy reading about the machinations of power, politics, and presidents, you will love Personality Wins: Who Will Take the White House and How We Know by Merrick Rosenberg.
