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Jerry Roth is a seasoned professional with a diverse background in management and leadership roles.
In his most recent organization, Roth demonstrated his ability to transform a toxic management culture into engaged and motivated teams. His expertise in areas such as inventory control, P&L analysis, and strategic planning has been instrumental in achieving substantial growth and operational efficiencies. With a unique blend of skills and a rare Myers-Briggs personality type, he brings a valuable perspective to any organization seeking a dynamic and insightful leader to drive positive change and success.
Since 1972, he has been a student of businessology. He has held over forty different positions at more than a dozen companies, managed several of them, and owned three. The list of books he has read include theories, philosophies, and assumptions from authors who have never owned or managed a business, how-to guides from others who may or may not have owned a business, and numerous biographies of founders who were wildly successful.
With extensive experience in various industries such as metal working, music production, commercial supply and distribution, Jerry is not a corporate executive archetype. He’s the anti-bureaucratic culture builder who believes business should be productive, human, profitable, and fun at the same time. Jerry is not selling management theory.
He’s selling:
• Happier workplaces
• Cooperative teams
• Memorable customer experiences
• Purposeful work
• Culture that survives beyond the founder
You may own your business, but you work for the people who make you money in your business.
Reviewed by Mansoor Ahmed for Readers' Favorite
What Would the Boss Do? 2.0 by Jerry Roth tells the story of Mali, a struggling business owner, and her retired neighbor Jerry, a former commercial lighting company president who lost his own job after twenty years at the top. The book opens with the two meeting on a porch in a working-class neighborhood in 2012, where an easy conversation about her five-year-old daughter and his time in the Air Force in Thailand slowly reveals how much Jerry knows about building a business people want to work for. Structured around a series of Wednesday meetings between the two, the story follows Jerry mentoring Mali through the same hard-won lessons that once made his own company thrive, while separate chapters throughout the book step outside the narrative to give readers direct, practical advice they can apply to their own workplace. It's part business parable, part memoir, built on the idea that culture, not just profit, is what keeps a company alive.
Jerry Roth writes in an easygoing, conversational style that makes the business lessons easy. Mali's personality, all emotion and sarcasm, gives the book real warmth from its opening pages. The pacing alternates cleanly between Mali's ongoing story and standalone advice chapters, which lets readers either follow the narrative straight through or jump to whatever lesson they need most. Jerry himself is a believable mentor, shaped by his own failures rather than presented as an untouchable guru, which makes his advice feel earned. The theme running through every chapter -- that happy employees create happy customers -- gives the book a simple but effective backbone. I appreciated how Roth roots big ideas in small, specific moments. What Would the Boss Do? 2.0 is a friendly, practical read for anyone building a business worth working for.
