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Reviewed by Gail Sosinsky Wickman for Readers' Favorite
Why Do My Employees Hate Me and Other Answers You May Not Want to Hear by William J Eisenbrandt is certainly not a book for every business owner. If you like your business advice in the form of sweet parables, if you want quick and easy fixes, if you are offended by the word "dumbass," if you become indignant at the thought that the problem with your business could by you, don't read this book. If, however, you are the kind of business owner who takes personal responsibility for the success or failure of your business, and you are willing to take a good look at what you can do to improve your workplace, your reputation in the community and your bottom line, Eisenbrandt's book is a solid source of the wisdom he has gained in his years as a business consultant for Vertical Business Group, the consulting and management firm he founded.
The chapters in the 175 pages of Why Do My Employees Hate Me and Other Answers You May Not Want to Hear cover topics ranging from employees relations and motivation to customer retention and control of expenses. Eisenbrandt includes interesting views on social media and marketing, particularly regarding the current money-sucking obsession with brand awareness. He also enters into the philosophical, discussing how your financial success is good corporate citizenship.
Throughout Why Do My Employees Hate Me and Other Answers You May Not Want to Hear, William J Eisenbrandt remains focused on the responsibility and impact you, the business owner, have in matters of success. For those of you who see this as empowering, this book is a valuable resource, and I highly recommend it.