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Reviewed by Jack Magnus for Readers' Favorite
Become a Game Changer: The Business Playbook for the Internet Era is a nonfiction business/finance book written by Mark Brigden. The author believes that right now is the perfect time for just about anyone to make their mark in business, but the door to that success will be open for only a limited time. He coaches business owners and entrepreneurs online and shares the techniques and strategies he’s perfected as a businessman and professional coach. He first discusses what he actually means by the term ‘Game Changer’, and sets the reader several tasks to determine whether they have the aptitude, determination and passion to become one. The internet has profoundly changed business, both how it’s conducted and how to get started, he argues, and this is the time to get involved in a big way. Online business does not require the huge outlays that brick and mortar storefronts require, the costs of advertising have been dramatically decreased, and access to a customer base is virtually unlimited.
Mark Brigden’s nonfiction business/finance work, Become a Game Changer: The Business Playbook for the Internet Era, is a step-by-step guide to setting up your own online business, and it’s crafted in an accessible and user-friendly format. The author is an online coach, and he quickly had me jotting down my ideas for how to spend the money I’d be making as a game changer and considering the perfect online business based on my interests and skills. This book contains a treasure trove of useful ideas, links, and apps that should be of interest even to those readers who decide not to take up the game changing challenge. I found his ideas on ebooks and publishing, video courses, and ways to use social media for advertising and networking to be of particular interest, and will be considering my own game changing tactics using this book as my guide. I found Become a Game Changer to be an inspirational, informative and practical self-help guide and highly recommend it.