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Reviewed by Carla Trueheart for Readers' Favorite
Build Your Launch Team is a saving grace in today’s saturated book market. With a unique approach to book marketing and an obvious goal of instructing authors on enticing readers, C.J. Anaya provides a fantastic go-to source for authors struggling to gain new readers and book reviewers. Throughout the book the methods are clear, there are illustrations and graphics to assist authors with carrying out the instructions, and there are quite a few methods mentioned to attract readers. The main topic of the book is to learn how to build a launch team as an author, which would provide you with readers who could potentially leave reviews and spread the word about your work. Simple tips and tricks are sprinkled throughout the book, such as advice on gaining new readers, information on LeadPages and Google Docs, how to entice readers to sign up for your author newsletter, how to email bloggers, and how to get traffic to your website. The key is gaining visibility, and this book teaches how to do that.
What I enjoyed most about Build Your Launch Team was the resources listed, the understanding that you need to offer value to your readers, and the little tips I had not thought about in marketing my book. The advice is helpful, not condescending in any way, and it is clear that C.J. Anaya has a good grasp on book marketing and motivation. This is a short book and a fast read, but it is necessary for any author in today’s publishing world, so I encourage all serious authors to read it. Recommended highly!