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Reviewed by Pikasho Deka for Readers' Favorite
Organizations must continuously adapt and innovate to successfully navigate the uncertain landscape of today's world. Dennis Akkerman is a seasoned executive coach, consultant, and keynote speaker. In Business as UNusual, Akkerman emphasizes the need for transformational leadership change to guide organizations through the turbulent waters of today's business world. The author calls for a holistic approach to transform aspects of your mindset that set you up for future success. The book presents seven powerful steps for transformational change, focusing on marketing, HR, finance, and technology. The StepWiseâ„¢ Leadership Development Framework is designed to cultivate leaders who prioritize self-leadership and excel in task-oriented, performance-driven efforts, while also being inspirational, visionary, and forward-thinking. Prioritize performance over profit, encourage data-driven digital marketing, foster a high-performance culture, and plan for digital transformation, among other topics.
To thrive in the rapidly changing and unpredictable market of the modern world, organizations must continuously evolve to meet the demands and challenges of their surrounding environment. For this to happen, innovative and visionary leaders need to be at the helm of new-age organizations. Business as UNusual is a book that will help create those kinds of leaders who look beyond the short-term challenges of today and craft an outline for success that serves the organization for generations to come. Author Dennis Akkerman draws on his own experiences in the corporate world to deliver a comprehensive leadership guide that will help aspiring entrepreneurs, upcoming start-up CEOs, and veteran executives alike. Akkerman thoroughly explores each topic, offering detailed explanations that make the content accessible and easy to understand for readers at all levels. It's an insightful and inspiring read that I wholeheartedly recommend to anyone looking to enhance their leadership skills and drive their organization toward future success.
