Business as UNusual

next-level transformation guide for uncertain times

Non-Fiction - Business/Finance
251 Pages
Reviewed on 10/16/2025
Buy on Amazon

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Author Biography

Dennis believes that all of us can be transformational leaders and be catalysts for positive change in uncertain times.

He is on a mission to help leaders realise their fullest potential by working on themselves, their teams and their business.

As a speaker, facilitator and coach, Dennis has captivated audiences around the world. His vibrant personality radiates energy and enthusiasm, combined with a down-to- earth approach. Dennis blends transformational thought leadership with the practical aspects of transformation in a relatable and engaging manner.

Dennis has over two decades of experience in leading major transformations in more than 25 countries. He has been recognised as a ‘True Master of Transformational Leadership’ and ranked among the Global Top 25 in Transformational Leadership 2025 (Thinkers360).

In his first book The Naked Leader, Dennis shares a unique, structured and practical approach which every (aspiring) leader and entrepreneur can follow. He believes that leadership is a work in progress. Being is always becoming, and that insight will make all the difference.

His second book Business As UNusual provides a 360-degree exploration of the strategies and mindsets to drive successful business transformation in uncertain times. It is a compact yet insightful guide to transform every aspect of the business and set leaders up for future success and bigger outcomes.

"Not my problem?" is going to be part three in the Trilogy and is about sustainable transformation (due 2026).

Contact Dennis for transformational coaching and keynote speaking.

    Book Review

Reviewed by Pikasho Deka for Readers' Favorite

Organizations must continuously adapt and innovate to successfully navigate the uncertain landscape of today's world. Dennis Akkerman is a seasoned executive coach, consultant, and keynote speaker. In Business as UNusual, Akkerman emphasizes the need for transformational leadership change to guide organizations through the turbulent waters of today's business world. The author calls for a holistic approach to transform aspects of your mindset that set you up for future success. The book presents seven powerful steps for transformational change, focusing on marketing, HR, finance, and technology. The StepWise™ Leadership Development Framework is designed to cultivate leaders who prioritize self-leadership and excel in task-oriented, performance-driven efforts, while also being inspirational, visionary, and forward-thinking. Prioritize performance over profit, encourage data-driven digital marketing, foster a high-performance culture, and plan for digital transformation, among other topics.

To thrive in the rapidly changing and unpredictable market of the modern world, organizations must continuously evolve to meet the demands and challenges of their surrounding environment. For this to happen, innovative and visionary leaders need to be at the helm of new-age organizations. Business as UNusual is a book that will help create those kinds of leaders who look beyond the short-term challenges of today and craft an outline for success that serves the organization for generations to come. Author Dennis Akkerman draws on his own experiences in the corporate world to deliver a comprehensive leadership guide that will help aspiring entrepreneurs, upcoming start-up CEOs, and veteran executives alike. Akkerman thoroughly explores each topic, offering detailed explanations that make the content accessible and easy to understand for readers at all levels. It's an insightful and inspiring read that I wholeheartedly recommend to anyone looking to enhance their leadership skills and drive their organization toward future success.