Create the Future

Tactics for Disruptive Thinking

Non-Fiction - Business/Finance
360 Pages
Reviewed on 05/14/2020
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Author Biography

JEREMY GUTSCHE is a New York Times bestselling author, award-winning innovation expert, “one of the most sought- after keynote speakers on the planet” (The Sun newspaper), and the CEO of Trend Hunter—the world’s #1 trend website and innovation consultancy with over 3 billion views and more than 10,000 innovation projects completed. His team of Futurists is relied on by 700 brands, billionaires, and CEOs to predict and create the future. He’s even helped NASA prototype the journey to Mars!

    Book Review

Reviewed by Asher Syed for Readers' Favorite

Create the Future: Tactics for Disruptive Thinking by Jeremy Gutsche is a strategic business building self-help guide that taps into the need for change in individuals and businesses that are stunting their own growth with barren tactics. Gutsche succinctly outlines a strategy in five interchangeable parts: The Ability to Change, Culture of Innovation, Opportunity Hunting, Adaptive Innovation, and Infectious Messaging. The chapters are punchy with a diversity of designs that work like eye candy, laden with charts, graphs, lists of common pitfalls and traps, workshop questions, and tangible tactics to encourage readers to venture out of their comfort zones and onto a proven track to success.

Create the Future is a revolutionary guide written by an author who has already demonstrated the strength of his advice through the hundreds of people he's mentored. There's no question that Jeremy Gutsche is a fan of shaking things up. Throughout the book he provides thought-provoking ideas that feel genuinely radical, backing his stance up with evidence that harks back in time. The most interesting section for me was the trap of linear thinking. While most believe they are able to see themselves and their businesses five or ten years down the line, what they usually overlook is the changes that will occur during that time. Progress is capped by those who don't take advancing “technology, competitors, and new entrants” into account. Bonus points to Gutsche for featuring a famous Dubai hotel, which has been on my bucket list for years, as a symbol of innovation. I won't take them back for suggesting the original idea be scrapped. This is an energetic guide that will likely resonate with those who read it. Highly recommended.

K.C. Finn

Create The Future: Tactics for Disruptive Thinking is a work of non-fiction centered on the world of business and opportunity, penned by author Jeremy Gutsche. In a world that changes so rapidly through different innovations, trends and fads, it can be difficult to pinpoint what the next big thing is going to be. In this interesting and thought-provoking work, the idea of trendspotting is replaced with that of trend-making as the author teaches the readership how to step away from the dependency of the tried and tested, and think creatively and disruptively about new ideas to move forward in any kind of business venture. This volume also contains The Innovation Handbook, an additional text on similar subject matter by the same author.

Author Jeremy Gutsche uses a wide variety of excellent examples to show how true innovation and creative thinking have produced some of the most profitable and popular brands in the world. In our modern world, where recession and no small form of chaos are currently at play, this book provides an inspiring perspective to view recessive periods as those in which innovation becomes even more necessary and important. The advice given within both this and the companion volume will certainly help business-minded individuals to open their thought processes to new developments, and let go of those ideas which may see them stuck in the past. Overall, I would certainly recommend Create The Future as an essential read for anyone who wishes to unlock their innovation potential.

Rabia Tanveer

Create the Future: Tactics for Disruptive Thinking by Jeremy Gutsche is about creating opportunities for your business when you think you have none and making the most of the worst situation. The author shares details, proven facts, and some really good ideas that will help new entrepreneurs become leaders that go after success-driven risks. The author believes we are just one step closer to tapping into our full potential, but we are hesitant and unable to take the risk. The author shares his life’s worth of knowledge, tactics that you can actually apply to real-life situations, and empower yourself to make the best of any given situation. The author believes that by making small changes, you can bring some big changes to your life. He believes a single person has the potential to uncover countless opportunities; all they have to do is believe in themselves.

Jeremy Gutsche has brought something very useful and very beneficial to readers. He has masterfully compiled a lot of information and divided it all into smaller chunks so that it is easy for the reader to understand. He believes that questions are best answered in parts and he has applied the same ideology to his book. He shares diagrams to make his points much easier to understand, believes in the reader’s ability to make an effort for their future and, overall, makes sure that the reader is more confident about their abilities to take the necessary steps to succeed. He takes examples from real life, applies them to real-life situations, and shows how success can be easy if you only allow yourself to be successful. I enjoyed how he kept the narrative jargon-free so that anyone from any background can learn something from Create the Future. It is apparent the purpose of this book is to educate the reader and not feed them any pipe dreams of overnight success. It is an incredible book that is jam-packed with vital information necessary for success.