Don't Sign the Lease!

The Tale of a Triumphant Business Owner

Non-Fiction - Business/Finance
194 Pages
Reviewed on 12/05/2017
Buy on Amazon

Author Biography

Jorge L. Morales is a twenty-plus year commercial real estate veteran in the South Florida market. He spent ten years (2007–2017) as a vice president at the global real estate brokerage firm JLL (Jones Lang LaSalle, NYSE: JLL) before opening Blue Box Real Estate, LLC a different commercial real estate firm that exists to empower business owners to make the best informed decision regarding their real estate.

Mr. Morales is also the founder of Don’t Sign the Lease, LLC a business owner’s forum designed to provide essential tools and helpful resources for business owners. He also hosts the Don’t Sign the Lease Podcast.

Before his time at JLL, Jorge served as a Leasing Agent and Director of Leasing with two regional real estate development and brokerage companies. He has vast experience and knowledge of the office leasing sector on behalf of both landlords and tenants. Jorge has represented over 3.5 million square feet of office space, including high profile institutional landlords as well as local and regional property owners. He has also served as a Tenant Advisor to many local, regional, and national tenants including universities and Fortune 500 companies.

Jorge is a graduate of Florida International University. He resides in South Florida where he is happily married to his wife Diana and they are blessed with three children. He is a follower of the Lord Jesus, an avid Miami Hurricane football fan and enjoys playing sports with kids half his age.

    Book Review

Reviewed by Romuald Dzemo for Readers' Favorite

In his preface to Don't Sign the Lease! The Tale of a Triumphant Business Owner, Jorge L. Morales states: “In real estate transactions, there are winners, and there are losers. Far too often, the tenant (the business owner) is the loser.” He then goes on to explain the pitfalls that tenants — especially business owners — need to watch out for. In this book, readers will find all the information they need to win in commercial real estate, with powerful tips and a step-by-step guide from a professional who cares about his clients. The book is thought-provoking and packed with precious information. The author provides questions that readers — tenants — need to ask to ensure they are about to get the best deal like: “Do I Pay Rent on Usable or Rentable Square Feet?” In short, this book is about how to get the best lease in the market and at the best price, with terms that favor the business owner.

Jorge L. Morales weaves his experience as a real estate professional into the book and he combines the art of storytelling with effective writing to deliver points that will awaken the reader’s consciousness on what to expect in commercial real estate. The writing is impeccable and his voice comes across in a compelling manner. Jorge L. Morales keeps it pithy and simple, including telling statistics and teaching diagrams in the writing. The reader is in no doubt that Don’t Sign the Lease! The Tale of a Triumphant Business Owner is the work of an expert. And as the title cautions, this is the book you should read before you sign that lease because it will help you understand what you are getting into.

David Nolan

I am a personal friend of Jorge Morales and had the opportunity to read an early release of his book “Don’t Sign the Lease”. My wife and I are also an out of state landlords for a commercial property and always looking for ways to improve our leasing experience with our tenants. And even though this book is written from a lessee’s perspective versus a lessor’s perspective I still found this book incredibly insightful into the daunting process of signing a lease while keeping the subject matter entertaining and easy to read.

“Don’t Sign the Lease” is a great resource for those looking to avoid the many “traps” and “pitfalls” in signing a lease; as well as an informative read for a lessor to discover many of the reasons why a lessee may be apprehensive about signing your lease.

Amazon Customer

This volume taught me many things I didn't know; in fact, I didn't even know that I didn't know them! It's an entertaining, informative, and intriguing story about a subject not many think about until it's too late - how to handle the intimidating and confusing process of signing a lease. Using a charming, lighthearted fable, Mr Morales explains many things that can go wrong in the leasing process, how to avoid them, and most importantly, where to get assistance to avoid serious mistakes. Using a lease to help your business isn't something many people often consider, but this book explains the details of the procedure and how to leverage them to help you prosper: Very powerful stuff! After reading this I won't approach the process of signing a contract in the same way again: Now I know what to look for, how to avoid the traps out there, and where to go for help!

Although the book is targeted at business people who need to acquire commercial space, it clearly shows many ways any of us can apply this information in other areas of our lives such as apartment rental, car leasing, home equity loans; pretty much any time we sign a binding contract. A fun, easy read through a complex subject, this is a rare insight into a subject we all need to understand more clearly: How to protect yourself!

The upshot: 5 Stars, more if I could!

Twanda B.

As a licensed Florida Real Estate agent dealing primarily with the residential market, I thought I had a pretty good grasp of the "other" side of the business. While I did know most of the terms and concepts, I had no idea of how everything worked together (so strongly in favor of the landlord). This book is not some "secret formula" that will help you get every commercial land owner to strike out all of the protective clauses within their leases, but it will allow the layperson to become fluent in the terminology and the key items that help them and penalize or handcuff you. It will help you (or you working along side your broker) to be on a more level playing field. Don't be so sure that your broker is ONLY looking out for your best interest. Who do think he or she will have more interactions with over the next 5-10 years, you or that commercial property owner? And remember who it is that pays the broker's commission (not you!). Find out the details of what you are getting into, and get educated before you make a painful decision. Make sure that you are familiar with all the implications of the many clauses and provisions in your next "marriage". Hire a broker, but USE him or her to BROKER a good deal for you.

The format of the book is easy to read and understand. I would recommend this to even the smallest mom and pop small business looking to rent some space. The author has done a great job of taking complicated subjects and explaining them in clear, precise terms. Now I think I am ready to Sign the Lease.