This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.
This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Romuald Dzemo for Readers' Favorite
Get to Aha! Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham is a business book that offers an original, groundbreaking idea to branding and claiming a unique and dominant space in the business landscape. This guide is written by a marketing strategist who helped Steve Jobs launch the original Apple Macintosh, so the book is as compelling as it is informative. This book answers the oft-neglected questions: What should companies consider when positioning themselves? What are the core factors to think about before approaching the science of branding a company?
In this book, the author encourages readers to ask the one basic question that determines the kind of branding approach to use, the question that helps them identify their corporate DNA, creates a positioning that aligns with that DNA, and comes across to consumers and clients as true and convincing: Who are we? Andy Cunningham identifies three types of corporate DNA: Mothers who are customer-oriented, Mechanics who are product-oriented, and Missionaries who are concept-oriented. The underlying thought behind the DNA concept is that for companies to execute the right branding, they should work with the right corporate DNA, otherwise they will be positioning something that is largely different from who they are.
This is a book that uncovers a unique method of positioning and branding, offering readers the tools to create compelling and factual positioning statements that are sticky and that grab the attention of readers. Get to Aha! Discover Your Positioning DNA and Dominate Your Competition is the one book to read before doing anything related to branding; it is informative, insightful, and downright revolutionary.