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Lenerd Louw holds a bachelors degree in commerce and law, an LLB and master’s degree in business administration. He is an advocate (barrister) and was the CEO and founder of two direct life insurance companies. He often took the traditional insurers and brokers head on in radio and TV debates. He held various senior positions in the UK and South Africa,. As an innovative business leader he brought numerous well-known brands to the market.
JUMP! is a memoir about Lenerd Louw's experiences including his playboy lifestyle in Cape Town whilst also being a CEO of an insurance company, the difficulty and confusion when a massive internal shift occurred in him, the decision to walk away from it all in 2012, going on a five year 35 countries outer journey all around the world whilst doing the tough deep inner journey at the same time. It includes his two-year period of celibacy at the start of his travels, his travels to fascinating places and his learnings at each place. It’s a story of personal expansion and awakening, of surrender, of trust and of transformation.
His best selling book JUMP! is also available at all the major bookstores in Southern Africa after being published by the leading publisher of memoirs. His journey continues but now with the passionate sharing of his learnings and experiences through writing, speaking, guiding and coaching. Between travelling he sometimes parks in Cape Town.
(For more info, photos and video clips of the journey see: lenerdlouw.com)
Reviewed by K.C. Finn for Readers' Favorite
Jump!: An epic travel and soul adventure is a work of non-fiction in the form of a memoir and was penned by author Lenerd Louw. The book begins at what may, for some people, seem like the end of a life’s work and achievements, when Lenerd Louw has reached high status with tons of wealth and success as a CEO of an insurance company. With girls on every arm and drugs on demand, Lenerd realizes that following these typical goals hasn’t brought him any kind of truth or satisfaction about life, and so he drops everything to embark on an epic journey around the world with nothing but a backpack to his name.
Author Lenerd Louw recounts his epic tale of self-discovery with a keen sense of the flaws of his previous life, opening our eyes to a seemingly glamorous, but ultimately empty world which he left behind. Louw’s narration is frank and honest, beginning as that of a businessman, but slowly evolving as his experiences alter him, opening him up to less rigid control and more flow in his prose. What results is an expressive and eye-opening work of both interesting travel fiction and startling personal discovery, and the organization is well thought out so that each experience is related to the typical ‘self-help thinking’ models and those ideas are challenged by the simplicity of freedom and discovery. Overall, Jump!: An epic travel and soul adventure delivers exactly what it promises, and is sure to satisfy memoir fans looking for incredible transformation tales.
