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Reviewed by Renee Guill for Readers' Favorite
Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Video by Tony Gnau is a self-help book about using storytelling videos to help promote your company, no matter what size. He discusses different types of videos, such as DIY, and how and why you should choose to use them. He explains how and when you should use storytelling with these videos. Tony goes on to advise how and where to promote the videos. He provides additional reading material as well.
I think that Lights, Camera, Impact by Tony Gnau is informative and I took notes for future use. I loved the way that he explained things to readers so that even the non-techies could understand. The format was easy to follow. I liked the way Tony used his videos to share ideas on what storytelling is. He explained why you should choose to use DIY videos instead of paying a professional. This was followed by tips on how to make DIY videos. I wonder how many people got the Hal reference. My favorite part was the section where he showed us how to promote them. In this quick read, Tony gives additional references, and I liked that the recommended reading material was from his clients. No matter what size company you have, or whether you are an entrepreneur, if you consider making videos to promote it, this is a definite must-read and will open your eyes.