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Reviewed by Mariana Mukhebi for Readers' Favorite
The marketing industry has its complexities and unique self-driven motives, as all professionals aim for one thing, and that is to become marketing managers. Marketing Management Essentials You Always Wanted to Know by Callie Daum uses real-life experiences to provide marketing managers with the skillsets aimed at establishing their roles. This book defines marketing in a broader context by looking at the role organizations play in developing, connecting, and providing value to customers. The author depicts marketing as a business philosophy in which the customer represents the core structure of the business and its activities. It has stages that involve extensive research within the marketing industry.
Marketing can be a fascinating subject in business management. I like what the title of this book addresses. This book uses simple, understandable language that engages the reader. Organizations play an important role in building their brand through advertising and PR. There's a lot to learn from this book that I didn't know about. I would also recommend this book to those undertaking business management courses. It contains a series of steps that aim to promote marketing management. Marketing Management Essentials You Always Wanted to Know provides an in-depth analysis of relatable marketing management concepts. For instance, it underlines the concept of social responsibility. This is a new aspect of societal marketing targeted towards the consumer's and society's welfare. Regarding the benefits, this book has them all.