The Heart and the Brain of Branding

Non-Fiction - Business/Finance
256 Pages
Reviewed on 12/18/2016
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Author Biography

After graduating from IESE MBA, Javier joined P&G in Madrid, moving then to Athens and Brussels. In 1996, he moved to Coca-Cola in Vienna and later on to Spain. In 2000, he was appointed marketing director for North Europe and general manager for the Baltics & Sweden. In 2003, he moved to Atlanta as global marketing vice president for Coca-Cola. In 2007, he head marketing in Latin America, and in 2013 for the European Group.

Under Javier's leadership, his team developed many of the most iconic campaigns of Coca-Cola in recent years, awarded with 24 Cannes Lions and leading to the nomination of Coke as Advertiser of the Year in 2013. His creative work also led to “El Sol” recognition as Advertiser of the Decade. He also developed the highest voted 2012 Super Bowl creative. Javier is now founder and CEO of Top Line Marketing Consulting, based in London.

    Book Review

Reviewed by Ray Simmons for Readers' Favorite

I am a self-published author. I read Martketing: The Heart and The Brain of Branding by Javier Sanchez Lamelas because I am in the long and time consuming process of learning how to market myself and my writing. Honestly, this book is much more than I was looking for. I learned a perspective more suited to someone in a big corporation with a huge marketing budget and a product seen by millions. I’m just not there yet. I’m just starting out. But I am so glad I read this book. It showed me the direction I want to go in and how I want my books and myself to be perceived. Hopefully, I will be able to implement some of the ideas of Javier Sanchez Lamelas on the level of Coca Cola or McDonald's. We all need a dream.

Martketing: The Heart and The Brain of Branding is very well written. It is informative and to the point, but it can be funny and human too. There is a little about Mr. Lamelas at the beginning of the book, but the majority of the content is far and away about marketing and creating the brand you want and deserve. The book is laid out in a very organized and logical pattern and you don’t have to have a business degree to understand what Mr. Lamelas is saying. I liked this book and I plan to keep in mind and use many of these ideas and suggestions as I attempt to build my own brand.