Andi Simon Ph.D. is an internationally recognized Corporate Anthropologist, an award-winning author, global podcast host and a specialist in helping people and their organizations change. Dr. Simon’s application of the theory and methods of anthropology to help people see organizations with more observant eyes. Her approach helps to turn observations into innovations.
After writing her award-winning book "On the Brink: A fresh lens to take your business to new heights," she realized that the stories she told did not include any women entrepreneurs and leaders. What were women doing to get “off the brink,” launching new businesses, building expertise in industry, shining as super-stars to effectively lead companies forward. The result is her new book, “Rethink: Smashing the Myths of Women in Business.”
In this book Dr. Simon tells the story of 11 women (including herself), each of whom entered non-traditional male-oriented fields and shattered the glass ceilings, leaped over brick walls, and showed the way for other women who wanted to do the same. Theirs are the stories of entrepreneurs who were told not to imagine a new business, or a woman leader who was reprimanded for successfully leading others, or an innovator in technology that kept building new businesses out of blockchain or AI.