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Reviewed by Joe Wisinski for Readers' Favorite
Sell More With a Right-Brain Marketing Strategy: Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income presents a way for those who sell a product or service to increase their sales. Author James I. Bond writes that making small changes in marketing strategy could result in huge differences in how prospects respond. He says that people make buying decisions based on emotion, not logic, and yet many marketing campaigns fail to reach the right side of the brain, the side that controls our emotions. Bond provides 14 strategies that help persuade people to make the decision to buy, including how the use of rhyming and/or alliteration makes a concept stick (Bond calls it “brain glue”) and how a slight twist in wording multiplies the effectiveness of a sales pitch. The book is filled with hundreds of examples of successful marketing campaigns. It’s also interactive—Bond asks many questions and encourages his readers to develop their own ideas, such as “suppose you are . . .” or “let’s say you’re . . .”
This book is terrific. Sell More With a Right-Brain Marketing Strategy lives up to its promise and more. I could hardly put the book down after I started reading it. In the spirit of the book, the author’s name is “Bond.” “James I. Bond.” And he knows what he’s writing about. I found the examples of successful marketing campaigns to be especially helpful. Bond ties the examples of marketing campaigns in with the points he’s making, and readers can easily see that the creators of the campaigns followed the principles that are being discussed. I also liked the interactive nature of the book; getting involved helps readers apply the principles that they’re learning to themselves and remember what they’ve read. Best of all, most of the ideas Bond presents are simple and virtually cost-free. I highly recommend this superb marketing book to anyone who wants to increase their product or service’s visibility and make more sales. I'm applying some of what I learned to my own marketing efforts.