Why do we feel the need to purchase products from expensive brands? What prompts people to fight when they feel disrespected? Why do we seek apologies when wronged instead of an actual change in behavior? Significance by Tab Edwards explores the possible reasons why humans behave irrationally, especially in moments when their sense of self-worth is threatened by others. The book introduces readers to the five domains of significance: validation, prestige, respect, desirability, and preeminence. According to Tab, when one of these is threatened, it is usually followed by an irrational behavior or reaction. Through an examination of human behavior, the book guides readers toward finding a more rational purpose in life - one that incorporates respectfulness, goodness, and honesty with oneself and others.

Significance by Tab Edwards is right on the mark, unapologetically frank, and deeply insightful. I found myself laughing, unconsciously nodding in agreement, and completely drawn into Significance from beginning to end. The book engages readers with its profound analysis of irrational human behavior and its influence on different aspects of life - including racism, religion, fame, purpose, self-worth, love, materialism, and more. A particular story about wine glasses taught me that self-worth should emanate from within. Tab uses the example of a non-wine drinker who did not value a gift of wine glasses, which did not reduce their value, to a wine drinker who later received them with gratitude. An impressive effort was put into this book, resulting in a comprehensive and enjoyable self-help guide filled with thoughtful highlights, illustrative examples, well-referenced studies, and analytical conclusions. I recommend this book to anyone who wishes to develop the right, rational mindset for achieving a more fulfilling life.

Significance by Tab Edwards is a self-help book that would appeal most to a mixed audience of young adults, those adults interested in gaining a new understanding of their inner self, and readers interested in bettering themselves, but who do not mind the occasional use of profanity that appears in the quotes. Have you ever wondered why rational people behave in a manner that could be seen as irrational, such as why public figures give public thanks to God when they do not appear genuine in their thanks? The author explains that these behaviors are often due to an individual's feelings of self-worth. The exploration of these self-notions known as "significance" is explained in terms of motivation, individual self-worth, and the masking of insecurities. Are you ready to rip away your mask to see your true self and set yourself on the path to becoming a better you?

Significance by Tab Edwards is a well-written book with an intriguing cover image that aroused my curiosity from the minute I saw it and read the summary. As a psychology graduate, I found the author’s views on the self-notions known as "significance" to be intriguing, thought-provoking, and informative. While I have studied motivation extensively, I found the author's explanation of this behavior to be both new and realistic. The opinions presented had me questioning my views on the motivation for human behavior and my understanding of my inner self. I found this book to be a worthwhile read that has left me with some deep questions about myself and others. I look forward to exploring more.