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"Small Business Foresight" is the book I needed for my own business in the 1970s and later. In 1998, I discovered that the University of Houston (Clear Lake) offered a degree in Studies of the Future, and I enrolled. The courses and the methods were excellent, but designed for very large organizations. Futures methods didn't fit well for individuals' personal lives nor for small business. I continued my research at Leeds Metropolitan, then wrote "It's YOUR Future...Make it a Good One!" Now, nearly a decade later, I have published "Small business Foresight".
Reviewed by Mamta Madhavan for Readers' Favorite
There is a lot of difference between big and small businesses. Small Business Foresight: The Future of Your Business by Verne Wheelwright speaks about the necessity of applying the methods and techniques used by large organizations effectively and differently in small businesses to make adaptable changes and succeed. The tools and strategies of foresight - scenario, visioning, and strategic planning - are useful and available to apply when compared to the scenario fifty years ago. The author shares a system of methods specifically for small businesses to use so that they can anticipate the future, choose a preferred path to the future, and achieve that future which has been chosen.
The simple step-by-step approach to the topic of how to prepare for the future makes this book an engaging read and encourages strategic thinking. Small Business Foresight gives good insights into the many ways to look into the future, how the future methods work, and the futuring process. Everyone is eager to know the future and this book is a handy guide for readers with small businesses and how the future can be influenced. The topic is covered in detail, making the methods discussed applicable. This book is all about the future of business and is a good tool for readers to understand a small business in terms of where it stands now, what the future is going to be, and how it can be developed to what they want it to be. Verne Wheelwright also emphasizes the importance of small scale forces that are important for small businesses. It is a good book to have on the bookshelf for reference.
