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Reviewed by Carol Thompson for Readers' Favorite
The Greater the Risk by Avi Shaked is an inspiring memoir that chronicles the remarkable journey of an Israeli entrepreneur and peacemaker. Shaked’s story is one of vision and determination, as he navigates the challenges of building a global business empire while pursuing his lifelong dream of peace in the Middle East. The book offers a deeply personal account of Shaked’s rise from humble beginnings to becoming a billionaire and a key figure in international business. The memoir is divided into engaging chapters that detail Shaked’s entrepreneurial ventures, including the founding of 888.com, one of the world's largest online gambling companies. His innovative approach to business, willingness to take risks, and ability to adapt to changing circumstances are evident throughout the narrative. Shaked's insights into the business world, such as the importance of resilience, calculated risk-taking, and surrounding oneself with talented individuals, make the book a valuable read for aspiring entrepreneurs.
Beyond business, Avi Shaked's commitment to peace is a central theme. His involvement in the Geneva Initiative and his bold attempts to mediate between Israeli and Palestinian leaders show his unwavering belief in the possibility of coexistence. The book explores the complexities of the Israeli-Palestinian conflict, offering a unique perspective on the challenges and missed opportunities for peace. Shaked’s willingness to invest his fortune in peace initiatives underscores his deep sense of responsibility and hope for a better future. The memoir is not without its emotional moments, as Shaked reflects on personal losses, including the deaths of his brother and business partner. These passages add depth to the narrative, revealing the human side of a man often defined by his professional achievements. The Greater the Risk is a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man.
