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Reviewed by Randy B. Lichtman for Readers' Favorite
One of the most practical and down-to-earth business books I have read recently is Yes is More: Tangible and Timeless Ways to Differentiate Yourself from Your Competitors by Howard L. Brown. This book goes beyond just differentiating yourself, with lessons on running the operations of a business. The author, being a salesperson as well as experienced CEO and business investor, presents the lessons in an enjoyable way, telling stories from his own experiences that reflect what he has learned and wants to pass on to his readers. The passion for doing business, the importance of working with and respecting people (customers and employees), and being strategic in your decisions underlie the chapters and information in the book.
Building relationships with your customers, developing loyalty from your employees, buying and selling your business, loyalty to vendors, and the importance of knowing your financials are examples of important topics discussed and illustrated through Brown's experience. Each chapter ends with a recap of the important lessons. This method is well organized and effective. It is impressive to see how the author speaks so highly of his employees and credits them with success, including his son who developed the idea of his office supply company selling coffee and then selling the business successfully at a higher price to Office Depot. There are also examples of employees who were not as successful; however, Howard L. Brown has a positive and realistic view. There is a feeling of the reader being mentored in business by the author. So many wonderful lessons of real business experience can be found on these pages. I highly recommend this wonderful business book that deserves to be read multiple times in order to learn all the nuggets of gold that lie within and then put into action. Yes Is More is a book that I will reread and highlight for my future use. Excellent content and appearance.