Imposters on the Zoom!

Your 90 day, step-by-step plan to skyrocket sales leads and overcome the imposter syndrome stifling your B2B marketing and sales results.

Non-Fiction - Marketing
253 Pages
Reviewed on 05/12/2024
Buy on Amazon

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    Book Review

Reviewed by K.C. Finn for Readers' Favorite

Imposters on the Zoom! is penned by author team John Buie and Jason Hagerman in the marketing, sales, and self-improvement subgenres. This comprehensive and engaging work offers practical guidance for marketing managers, sales leaders, owners, and operators of B2B companies to generate more sales leads and overcome imposter syndrome. The book outlines strategies to generate revenue, direct and audit staff better, and master B2B lead generation, emphasizing the importance of overcoming imposter syndrome and setting new records for sales lead generation every month. This accessible and engaging volume is sure to provide valuable insights and actionable strategies for B2B professionals, both established and aspiring. Buie and Hagerman's comprehensive approach to lead generation and overcoming imposter syndrome takes on a really interesting personal, psychological, and emotional perspective that is accommodating and empathetic to readers' individual needs and limitations.

John Buie and Jason Hagerman's step-by-step plan, accompanied by templates, guides, and examples, makes it easy to implement the strategies outlined to achieve tangible results and to bend those ideas to meet specific needs from a suitably general initial format. The book covers a wide range of topics essential for sustained sales lead growth and revenue generation, and everything is well-organized and formatted so that readers can refer back to relevant sections for easy reminders. As they follow along with the detailed walkthroughs and learn about overcoming personal challenges, readers are sure to feel empowered to take control of their professional growth and drive success in their desired future roles. Overall, Imposters on the Zoom! is a valuable resource for anyone looking to thrive in the competitive world of B2B marketing and sales and one that I definitely recommend.

Pikasho Deka

In the competitive world today, businesses, and more so B2Bs, need to be constantly vigilant to stay relevant. Sales are the primary driver of growth for any thriving business. With Imposters on the Zoom!, authors John Buie and Jason Hagerman take you through a meticulously detailed framework to help you make more money. Whether you're a salesperson (creator), a business operator/owner (conductor), or a sales/operations manager (curator), this book will provide you with practically applicable strategies and tools for more profits/revenue, expansion, and growth. You will learn to increase the engagement of your workforce, use existing AI tools to maximize sales, adapt to the current business environment, write efficient USPs, write permission assets for future marketing purposes, review your workforce with case studies, use social media platforms to expand your customer base, and much more.

If you're a B2B owner or currently working in the sales/marketing profession, Imposters on the Zoom! is your go-to handbook. Using straightforward language, John Buie and Jason Hagerman offer readers a comprehensive framework for sales and digital marketing that will set you on the path to success. This book will show you how to avoid imposter syndrome, maximize each asset of your company/business, communicate with customers and prospects, use various social media platforms for marketing, turn permission content into YouTube videos to reach a broader prospect base, and impress customers for repeat business. The authors use helpful examples, charts, and instructions to ensure readers find it easy to grasp the topic at hand. In conclusion, this is an informative and motivational sales guidebook that I highly recommend to industry professionals.

Afifa Raisa

Imposters on the Zoom! by John Buie and Jason Hagerman is a self-help business book for individuals working in B2B companies. In this book, the authors aim to guide the reader in generating sales leads and overcoming the imposter syndrome that affects many in this field. It begins with a general introduction to the contents and a discussion of the unique challenges of B2B companies. For the convenience of readers, the authors have divided the relevant content into three streams titled Claire the Creator, Charles the Conductor, and Chris the Curator. It includes step-by-step guidelines, examples, pictures, and important resources designed to help readers generate leads easily and efficiently.

Imposters on the Zoom! by John Buie and Jason Hagerman is a potentially useful book for people owning or working for B2B companies, whether or not they suffer from imposter syndrome. The book contains practical tips, and each of them comes with detailed, easy-to-follow instructions and relevant images. Considering that the target audiences have little time to spare, Buie and Hagerman have organized the book in a way that enables readers to benefit from the parts that concern them and skip the rest. The use of simple language and humor also makes it a smooth read. Although the suggestions have been provided keeping people in B2B companies in mind, I feel that the knowledge acquired from this book can be applied to other contexts as well. I would recommend the book to readers who are interested in self-help business books, especially if they work for B2B companies.

Doreen Chombu

Imposters on the Zoom! is a marketing guide co-authored by John Buie and Jason Hagerman. It aims to help marketers in the business-to-business (B2B) industry overcome imposter syndrome, gain confidence in their abilities, and improve their skills. By reading this book and following its six-step plan, front-line marketers, supervisors, and business owners will be able to create a digital roadmap to gather more information from customers, attract prospects, and increase sales. The plan involves improving branding and creating permission assets that make it easy for customers to trust you with their information, buy your product, and give feedback. Readers will also learn about customer retention and how to use websites such as Google, YouTube, LinkedIn, Reddit, and tools like Canva.

Imposters on the Zoom! is one of the most practical online marketing books I have ever read. It provides visuals at every stage, and the authors are straightforward and honest. Unlike other marketing material, it avoids technical jargon that could confuse readers. John Buie and Jason Hagerman infuse humor and casual conversation into their writing, creating a welcoming and engaging experience for readers, and allowing them to feel like part of the team. The relatable examples and diverse guidelines cater to various positions in the marketing industry, enhancing the book's appeal and versatility. I appreciated that the book was not only about increasing sales, but also about career growth and providing buyers with the best experience. I enjoyed this book and highly recommend it to anyone in marketing.

Luwi Nyakansaila

John Buie and Jason Hagerman's Imposters on the Zoom! addresses the issue of imposter syndrome, which is affecting marketing and sales professionals working in the business-to-business (B2B) industry. The book aims to help readers increase their sales leads and establish a strong digital presence that appeals to customers. It is targeted toward the 3Cs in the marketing sector, which are Creators, Conductors, and Curators. Each of these groups will learn how to create a clear and compelling brand message that appeals to customers, develop permission assets and website merchandising and advertisements for Google, YouTube, and LinkedIn, and learn how to retain customers. The book also guides readers on creating a user-friendly and informative landing page, sending personalized emails that make customers feel valued, using ChatGPT to generate writing ideas, and other innovative modern marketing techniques.

I enjoyed reading Imposters on the Zoom! because it was easy to understand and follow. The book is well-organized, and John Buie and Jason Hagerman use a friendly tone that makes everything relatable. The informative, practical advice and instructions provided for marketing and sales professionals are highly beneficial in today's competitive landscape and will help them improve their digital marketing skills. The illustrations and diagrams are the highlights of the book, as these greatly contributed to my enjoyment and comprehension of the content presented. These visual aids made the book stand out and enhanced my understanding of the material by providing engaging breakdowns of complex ideas into more digestible pieces. They not only supplement the text but also make the information more accessible and memorable. Overall, this book is a must-read for anyone in marketing or sales as it offers a roadmap and practical insights and tools to navigate the challenges faced by professionals in the digital age.