Lions in the Grass

A Marketing Insider's Guide to Mass Persuasion (and why you want the Sh!t you want)

Non-Fiction - Marketing
293 Pages
Reviewed on 10/24/2021
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    Book Review

Reviewed by Emma Megan for Readers' Favorite

Lions in the Grass: A Marketing Insider's Guide to Mass Persuasion (and Why You Want the Sh!t You Want) by Bill Morrison is an essential marketing book that teaches you about the dark art of emotional manipulation. Bill Morrison explains how emotional exploiters like marketers, advertisers, product designers, PR professionals, and influencers manipulate us into buying things we don't need or want. He offers insight into human behavior and the decision processes to understand why we prefer one brand over another or why we exchange an object whenever the new model is introduced. Now you can ​learn from a professional persuader about the most powerful tools, techniques, tactics, and secrets of emotional influence and control that all professional persuaders use to recognize what controls, influences, and manipulates your behavior.

Lions in the Grass by Bill Morrison is a game-changer. It's straightforward, very informative, and practical. It definitely surpasses other marketing books due to the helpful information and explanations about the power of emotional persuasion. Bill Morrison reveals which are the best persuasive techniques that influence the decisions of others so you can sell anything to anyone. I found Lions in the Grass by Bill Morrison very valuable as it shows - through engaging content, analogies, scientifically researched methods, personal experiences, and real-life examples - how marketers and big companies succeed in intensifying people's desire for their products. Thus, I would like to recommend it to those marketers and influencers who want to learn how to become effective persuaders or emotional revolutionaries and to all consumers who want to recognize the persuader's tactics.