Loyalty

Stop Unwanted Staff Turnover, Boost Engagement, and Create Lifelong Advocates

Non-Fiction - Business/Finance
139 Pages
Reviewed on 05/12/2022
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Author Biography

Zoë Routh is a leadership expert, speaker and award-winning author specialising in the people stuff. She shows leaders and teams struggling with office politics and silos how to work better together. 

She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty five years showing teams how to navigate the wilderness of leadership. 

Her flagship program Amplifiers™ is a proven and popular national advanced leadership development program for CEOs, Managing Directors, General Managers and Senior Executives from across different sectors.

Zoë is the author of four leadership books.  Her fourth book, People Stuff - Beyond Personality Problems: An advanced handbook for leadership, won 'Book of the Year' at the Australian Business Book Awards 2020.

Zoë is the producer of the Zoë Routh Leadership Podcast, a show about all things people stuff in leadership.

Zoë is an outdoor adventurist and enjoys telemark skiing, has run 6 marathons, is a one-time belly-dancer, has survived cancer, and loves hiking in the high country. She is married to a gorgeous Aussie and is a self-confessed dark chocolate addict.






    Book Review

Reviewed by Asher Syed for Readers' Favorite

Loyalty: Stop Unwanted Staff Turnover, Boost Engagement, and Create Lifelong Advocates by Zoë Routh is a non-fiction self-help leadership guide to set the foundation for a positive work environment to cut staff turnover, improve engagement, and create loyalty. The book is broken down into three distinct but interconnected parts. Part one: Tribe, focuses on the necessity of a sense of belonging and cohesiveness among both leaders and those that they have put in a position to lead. Part two: Touchpoints, covers the practical aspects of experience among team members and implementation on a personal level. Part three: Talk, addresses the importance of conversation and open lines of communication between leaders and team members.

As someone who has taken a job in civil service when the opportunity for much more lucrative positions exists for me in the private sector, I can sincerely support the points made by Zoë Routh in Loyalty. The reason for my staying is a feeling of purpose, pride, and genuine fulfillment that is further strengthened by respect from the public and also from those who are in higher leadership positions. After reading this book, I see even more opportunities to encourage engagement and get people to do something with co-workers in their precious free time. Whether you are in a position of leadership, hope to be in a position of leadership, or are simply a team member in charge of a single event, Routh's work is sure to reap positive gains. Very highly recommended.

Philip Van Heusen

Loyalty is for anyone in management. Employers and managers spend a lot of the company funds and resources to train new employees. Therefore, they want to stop unnecessary attrition. Zoë Routh presents many methods of developing employee loyalty in Loyalty. Not only does management need to take care of the employees, but there are things management needs to do to encourage employees to stay. The business’s needs must be addressed, and the employees’ needs must be fulfilled. Leadership must be transparent. In the different sections, Zoë includes a showcase section with real-life cases that apply to the topic. In addition, every chapter contains outlines of specific skills that include actions you can take to improve interaction with your employees. Every manager should read this book and help enhance the retention of employees.

Engagement with employees should increase the employee’s autonomy, mastery, and purpose. In addition, giving employees something meaningful to pursue while they develop skills allows them to sense that they are part of the progress. This results in employee engagement which is vital to keeping your employees. Finally, involving employees helps develop a tribe mentality. We all need to feel like we belong. Likewise, employees want to feel that they are an integral part of the company. Three essential elements of a tribe are a team compass, flag, and leadership contract. The four points of the team compass are broken down into values, purpose, qualities, and results. All this and so much more are discussed by Zoë Routh in Loyalty. I highly recommend this book for all leadership members in any size business. If you can retain more of your employees, your bottom line will be thankful.

K.C. Finn

Loyalty: Stop Unwanted Staff Turnover, Boost Engagement, and Create Lifelong Advocates is a work of non-fiction in the business and finance subgenre. It is suitable for the general reading audience and was penned by author Zoe Routh. The book is a guide to engaging with valuable members of staff and creating a desirable workplace culture to ensure that staff are happy and satisfied with their careers and remain with your organization for as long as possible. Removing the reactive approach to staff quitting and instead promoting a proactive approach to engagement, the book aims to help employers maintain a high-value workforce.

It’s an easy trap for employers to fall into; regarding the staff hired to make a business work as another asset like stationary or company vehicles. In particular, leaders who leave barriers in place between themselves and their staff risk reducing their view of the workforce to names and numbers on a spreadsheet without any humanizing context. Author Zoe Routh is here to challenge these behaviors, and she lays out the strategies needed to put the humanity into human resources. The techniques and models discussed in the book are all eloquently broken down into easy-to-understand and practical pieces that allow the reader to understand how they work and how best to implement them in their own context. If you find your business or workplace has shifted into something unstable in which the staff doesn’t feel appreciated or engaged, then the advice and guidance available in Loyalty will give you the tools you need to change this culture into a healthy one in which valuable staff members choose to stay with you for longer.