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Reviewed by Emily-Jane Hills Orford for Readers' Favorite
Whether you’re self-published or published by a traditional publisher, book marketing is a big part of an author’s workload. It doesn’t matter how good your book is; if no one knows about it, the book won’t sell. Although it might be nice to say writers only write for the pleasure of writing and the joy of seeing their work in print, writers/authors need paying readers. So, while working on the next big award-winning story, you should market, study marketing options, and market some more.
There are a lot of resources available to help authors find the best means to promote their work. Mastery Quadrant’s Master the Art of Book Marketing & Promotions: How to increase Awareness, Reviews & Sales for your Book (Self Publishing Mastery 3) is a vital tool that will not only lead you step by step through the quagmire of promotional possibilities, it will also direct you to other useful resources to assist you in this difficult and sometimes time-consuming world of self-marketing. This book uses what is called a Mastery Quadrant framework to best prepare authors to market and promote effectively. After explaining the Mastery Quadrant system, the book works through the framework guidelines to assist you in your goal to get your work ‘out there’. It’s more than developing an author platform and using the best promotional options available; it’s important to accept the fact that authors need to develop a keen marketing mindset, to understand and be able to implement all tools available to market your book. Master the Art of Book Marketing & Promotions is a valuable resource.