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Reviewed by Sheena Monnin for Readers' Favorite
Navigate to the Lighthouse by Kurt Davis is a compelling book full of helpful advice, wisdom, and tools for building a successful company. He outlines the importance of business development as a whole and breaks down the role, values, approach, and strategy of the “Business Development Captain” in a company. Readers will derive value from learning how to build a story, the various types of pitches needed, and how marketing and customer success play integral roles in supporting business development. Davis does a great job of providing clear examples and words of wisdom that let the reader know how to identify and capture market share and the right “lighthouse” deals, along with supporting deals that are smaller. He outlines how to build and maintain client relationships, even going as far as making suggestions culture by culture.
Navigate to the Lighthouse by Kurt Davis is a must-read for the entrepreneurial-minded person. Each section of the book does a deep dive into the foundational pieces of company building, focusing on a central pillar: business development. I appreciated how methodical Davis’ approach is and the way he starts at the surface of each topic and then takes the reader deep into the details. This allows the reader to feel empowered to take action steps to build a great business development plan and feel confident in its execution. There is easily a year’s worth of business coaching just within this one book. The topics are comprehensive and well-presented. The energy of the book is motivational and inspiring. Readers will walk away ready to execute the principles immediately and with focused enthusiasm.
