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Reviewed by Stephen Christopher for Readers' Favorite
Ursula Bloom is the editor of a gutter rag with flagging sales. Desperate to have a win, she decides to print a fake news story about celebrity children’s author Emmie Hobson. The story starts small: a doctored image of an overweight child who died 30 years ago is linked to an incident that didn’t happen. The newspaper accuses Emmie of fat-shaming the boy. The story goes viral, and people come out of the woodwork to provide more false tales about her. Along the way, she loses her spot on a TV series, almost breaks up with her boyfriend, and her book deal is canceled. Is there any possible way she can escape from these untrue stories and reclaim her life? Find out in Alex Craigie’s The Bubble Reputation.
Social media in the second half of the 2020s has a lot to answer for. The Bubble Reputation is a realistic look at how easy it is to destroy a person’s career with a single false story or comment. There are back-stabbing co-workers, ex-high-school classmates, and even a drug-addicted sister all adding fuel to the fire. The way it spirals out of control is a clear jab at the damage the current use of social media can cause. Emmie’s story isn’t unique, and incidents like these happen every day. While the reader wants this to end amicably, is it ever really possible? I applaud Alex Craigie for writing The Bubble Reputation; if just one gutter journalist or social media troll learns a lesson from this novel, then she’s done her job spectacularly.
