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Reviewed by Pikasho Deka for Readers' Favorite
Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros Conkie draws from her mechanical engineering background to introduce a marketing framework specifically designed to help small to medium-sized enterprises integrate structured and logical marketing strategies that enhance sales. You will learn about the benefits of agile marketing, crafting your ideal customer persona, value proposition, using clickbait, mapping out your current buyer journey, separating the right data from the wrong, setting up a marketing budget, the different marketing objectives, content marketing, building loyalty and trust, prioritizing, structuring a marketing plan, assessing the required marketing skills, and more.
Ros Conkie provides a step-by-step marketing blueprint built on the foundation of engineering principles and geared toward driving up the sales of a wide range of small to medium-scale organizations. The Marketing Machine is a must-read for small to medium-scale business owners, sales executives, and marketing heads. The content of this guide is meticulously organized, and each topic is explored and analyzed in great depth. Conkie's engineering background is clear to see in the way the marketing framework is presented. Additionally, the author's attention to minute details and the accessible writing style make it easier for readers to understand the technical aspects of the framework. If you're working as a marketer or pursuing a career in sales, do not miss out on this book. It's an informative and educational guide for today's sales-driven marketers. Highly recommended!
