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Reviewed by Gisela Dixon for Readers' Favorite
The Titanic Effect by Todd Saxton, M. Kim Saxton, and Michael Cloran is a non-fiction business book meant for entrepreneurs. In this book, Todd, Kim, and Michael have compared the sinking of the famous ship, the Titanic, after its collision with an iceberg to running a startup and navigating through all of the hidden dangers and pitfalls that accompany starting a new business. The book starts off with an introduction to the topic and also informs the reader that the book is structured as a parallel tale of the Titanic and a modern startup business. This is then explained via various comparisons and case studies under chapters such as the various “Oceans” of the business world including the Human Ocean, Marketing Ocean, Technical Ocean, Strategy Ocean, the Core Concepts of Strategy, what “icebergs” to watch out for in the modern business world of startups and venture capitalism, and much more. There is also a detailed glossary at the end.
The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups by Todd Saxton, M. Kim Saxton, and Michael Cloran is a well-structured book and the tale of the Titanic definitely makes it an entertaining read. The authors have focused on many hidden or little-known aspects of business such as hidden debts which can go beyond simply the financial costs, something which I thought was very helpful. The unique theme of the book with the history and even photos of the Titanic itself make it fun and easy to apply the concepts in the startup field. This book will surely be useful to anyone about to launch their own startup business, or a new entrepreneur or business owner, and even for investors to know what to look for to determine the profitability of a business.