The Unfakeable Code

Take Back Control, Lead Authentically and Live Freely on Your Terms.

Non-Fiction - Inspirational
224 Pages
Reviewed on 05/16/2021
Buy on Amazon

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Author Biography

Born in Gostivar, a small town in the Republic of Northern Macedonia in 1969, Tony was born and raised by a hard-working family in a society where Albanians were frowned upon, mistreated, and were not given equal opportunities.

Furthermore, he saw his mother, sisters, and many other women subjected to physical, emotional, and mental abuse. At the age of five, he was sexually abused, then at nine, he was strike by an illness that left him hospitalised for over two years. If that wasn't enough, as he continued his education, he was bullied for being overweight and of a different creed. Just as he started to study at one of the best engineering universities in Zagreb, Croatia, he was conscripted by the Yugoslav army and forced to fight in the Civil War, which claimed over two-hundred thousand casualties and displaced over One Million people.

He moved to London in 1990 at the age of 20 to find a haven from the civil war's atrocities in which he had to fight. Like a phoenix rising from the ashes, Tony went on from living penniless on the streets feeling alone, broke and desperate, graduating from one of the top four UK engineering universities, excelling in the corporate world, and successfully delivering multi-billion-pound technology and people transformation programs.

Today, Tony has appeared on over 700 TV/Radio stations across the world, including interviews by Royal Correspondent Ian Pelham-Turner, Jack Canfield, Brian Tracy in America, and SKY, ABC, NBC, CBS, and FOX reaching over 100 million viewers.

    Book Review

Reviewed by Grace Masso for Readers' Favorite

The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms by Tony Jeton Selimi instructs, motivates, inspires, and provides the tools readers need to transform their lives — and the word “transform” should be read in its strictest sense. In a world where people easily get used to “wearing masks,” it is as easy to lose the sense of self, get disillusioned about who one really is, and be stuck in a life that doesn’t befit one’s deepest desires and dreams. The author writes about the strength of being authentic and explores the different ways in which the masks we wear trump our desire for growth and success. He proposes an actionable guide to usher readers on the path toward personal growth, freedom, and success.

This book provides five powerful principles that equip readers with all they need to take the lead in their lives. Selimi articulates with mastery and confidence on strong and relevant themes like unmasking who we really are and mastering the language that allows us to redefine ourselves, the power of our choices and how it shapes our reality, trumping our emotions, transforming the sad experience of loneliness to purposeful leadership, and a lot more. This book is an eye-opener as it reveals how people give away their power and how they get stalled by the illusions they have grown up with. For fans of New Age literature, this book will be another important tool in their arsenal of everything dealing with success and personal growth. The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms is well-researched and expertly written. Readers will have many “wow” moments as they begin to understand their negative scripting and what has been keeping them back while identifying actions that will bring them to where they want to be.

Romuald Dzemo

The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms by Tony Jeton Selimi is a guide to success in self-development and business. The author challenges readers to ditch the mask they have been wearing and embrace who they really are. In this book, readers will understand the illusory masks they have been wearing and why it is important to take them off. The book offers tools to harness the power of language and to use it to rewrite our models of reality, master our emotions and take control of them, learn to claim our power and not give it away, and discover how to live prudently. The author shares five powerful principles that will transform the life of the reader and help them to not only redefine their purpose but to live meaningfully, putting stress at bay, and taking control of the direction their life takes.

This is a well-researched and skillfully written book that redefines the healthy body-mind-soul connection. It is filled with lessons on authenticity, growth, inner freedom, meaningful work, and a lot more. The author writes with confidence and in prose that is crisp and upbeat, connecting with readers through a tone that is conversational and sharing real-life examples and experiences that drive the message home to readers in a compelling manner. Tony Jeton Selimi has a compelling message for contemporary readers and it is hard to ignore the confident voice and the convincing message of the book. The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms is one of those rare books that transform lives —easy to read and packed with wonderful insights.

Divine Zape

In The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms, author Tony Jeton Selimi offers a powerful challenge to readers, inviting them to dare to live authentically. The author starts by sharing insights on how we have been brought up with masks that force us to live a life that might look wonderful on the outside while we suffer from within. This book is about the journey home to ourselves, about the connection with self, one without which no other connection can be meaningful. The five principles in this book are designed to take readers on a journey that will help them know who they really are, unlock the tools to thrive by changing worldviews, becoming masters of their emotions, and use these to become stronger, trumping loneliness, the cancer of our age, and ultimately taking control of their lives.

I was pulled in by the simplicity of the language and Tony Jeton Selimi’s compelling writing style. I particularly enjoyed the part where the author writes about how we give our power away and his insights and advice on taking back that power is a message that everyone should read. The book shows readers what it means to enhance the connection between the different components of being: mind-body-soul. It proposes an inner work that is liberating and offers steps to go about the journey towards personal transformation. The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms is for readers who want to enrich their human experience and live with authenticity and on their own terms. It is a book for the courageous who are not content with mediocrity and for anyone who wants to make a difference in life and work. It is well-written, packed with wisdom and tools for self-growth.

Vincent Dublado

The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms by Tony Jeton Selimi is a meticulous and well-researched five-step methodology for your personal and professional transformation. It is a combination of a self-help and inspirational manual that aims to help you turn your life around by initially recognizing that you need to shed the mask that you wear to become an authentic individual. In doing so, you focus on your own growth rather than living according to what societal standards expect from you. Here, Selimi helps you redefine your authenticity through five-step principles that are interrelated and interdependent. You have to be ready as these methods challenge your long-held beliefs and recondition your brain to re-evaluate your cognitive and emotional biases. The exercises will help you to develop a deeper understanding of your mind and become a better player in the society that you live in.

The Unfakeable Code is a scientific approach to the Law of Attraction, as it gives you a clear soft science approach to manifesting success and transformational change in your existence by rewiring your mindset. Selimi writes with a clear perspective and fully understands the courage and the openness required to let go of old habits and beliefs as well as stepping out of your comfort zone. And this is what makes this book a true eye-opener, because becoming a better version of yourself, like other goals in life, requires effort and the undoing of practices that holds you back. Your willpower and determination play an important role in wielding this book as your blueprint towards becoming a new you. However, these power-enhancing steps are not complicated, and you can always go back and refer to them anytime you want. In a time where everyone is pressured into conformity and has long forgotten their recollections, this book becomes a lifesaver.

Irene Valentine

The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms is a well-crafted, practical manual for anyone who wants to become a better version of themselves and is willing to do the daily work. In an inspiring read, Tony Jeton Selimi guides the reader, often by his personal experiences, through the process of exposing the self-deception inherent in our human nature. He provides tools to help create an increased self-awareness. Viewed through a lens of objectivity, we can begin to identify our limiting self-beliefs. An inspired life begins with a healthy mind in a healthy body. “Low levels of thinking create most of the situations you and I want to avoid.”

His practical process includes relevant questions which will help you learn to first identify in order to reframe your thoughts and self-talk and speak empowering words about yourself and your life. This often requires unlearning previous long-held beliefs. Through consistent application and repetition, you will create a new pathway of thinking, feeling, and action. Absorbing new information and knowledge, like reading books, learning to play a musical instrument, learning other skills, languages, or sports, are needed to upgrade your thinking, and enhance your mental and emotional capacity.

“Do you think your current view of who you are is large enough to allow for subtle, intuitive, extraordinary, or unusual experiences?” Tony Jeton Selimi says, “Many of us stop striving because we become people-pleasers”. His unique strategies are the steps needed to identify the actions for thriving in every area of life. He refers to managing the mind’s resources. Spring-cleaning the mind’s one-sided psychology to find ways to serve others and have more fun; increase your health, wealth, and wisdom. I found The Unfakeable Code a valuable read and a book that I will return to. Taking responsibility for being authentic in life requires daily action.