Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability by Dr. Constantinos Pantidos talks about we can use the human mind to develop a brand or item. He shows us this concept with diagrams and lots of details. Dr. Constantinos Pantidos talks...

Just Stop: 10 Things Everyone Should Stop Saying is written by Heather Nelson. Have you ever been faced with a situation which is so tragic that you are not sure what to say? Do you feel you have to fill the awkward silence and just...

Surviving the Firehouse is a work of non-fiction and an educational work by author Mauro Porcelli, who gives his real life experiences over in the self-described ‘A Rookie's Guide to Surviving the Firehouse and Fire Department Life. After twenty-five years of experience in this field,...

We have all read the history books, seen the movies and heard the stories about World War II and its aftermath. These are often the stories of the leaders and the front line heroes. However, as the fathers and husbands left for war, most of...

Why Do You Want to Come to America? by Eric Reese is a contemporary essay aimed at the person who wants to migrate to America. Specifically, it is aimed at Muslims who want to migrate to the United States. The essay explores the subjects of...

Finding Your Coach: Diving Deep Within by Melinda J. Kelly is a non-fiction self-help book for individuals who find themselves in something of a deadlock when determining which direction their life should be taking. Kelly explains that, like herself, many will hold on to what...

Remnants of Eden opens with an insightful quote from the father of quantum physics, Werner Heisenberg: “The first gulp from the glass of natural science will turn you into an atheist, but at the bottom of the glass God is waiting for you.” This book...

Everybody Loves Conspiracy Theories by David Ritchey is practically an encyclopedia of conspiracy theories, grouped by classification. Between the Eye of Providence and the Illuminati/New World Order theories are stories about aliens crash landing at Roswell, mind control, weapons conspiracy theories, 9/11, aviation and much,...

Wake Up and Smell the Coffee: The Imperative of Teams is a work of business writing by author Simon Mac Rory. Written with a view towards improving effectiveness in any business workplace, the book focuses on the Team Diagnostic Profiler method which the author has...

In Moonshots: Creating a World of Abundance by Naveen Jain with John Schroeter, with a foreword by Sir Richard Branson, here we find out how curiosity and imagination will help solve problems and give entrepreneurs new ways of doing business. Naveen Jain gives great details...