Reviewed by Barbara Fanson for Readers' Favorite
Right from the start, Rob Cuesta outlines how to get the most out of his newest book, Authority! How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients. This instructional guide will help you to become an authority in your field so that you can get top dollar for your services. Author Rob Cuesta explains right at the beginning that this book was created to help professionals use books to grow their business. Authority! will help you get your knowledge out of your head, into a book, and listed by Amazon and other booksellers. Authority! explains in easy-to-understand terms why you need a book, how you can write one - even if you’re not a writer - and how to distribute a print or ebook to promote your business. His tips for getting past the gatekeeper are brilliant. This is an inspiring guide to creating non-fiction books, guides, and handbooks and, by the end of this book, you will be a business author. Don’t be surprised if you’re already jotting down ideas for your own book while reading this one! But, Authority! is much more than a book about how to write a book—it’s a guide to increasing sales, getting appointments, and guest speaker engagements.
Author Rob Cuesta is convinced that once someone has your book in their hands, you have a direct feed into their brain. He also believes: clients you attract through a book will typically spend more, remain more loyal for longer, and refer more business to you than other clients. But, you will probably give away hundreds of copies, so you won’t sell millions of copies because that’s not the objective of the book. Instead, you will become a best-selling author-expert in your field, and increase the sales for your company. Your book will be a marketing asset. Authority! contains so many wonderful quotes like: “There is one rule that you need to remember at all times in your marketing: a confused mind doesn’t buy.” I enjoyed reading the real-life business examples and how they fitted into the storyline. The Knowledge Chain chart and other diagrams helped to illustrate why you should write a book, too. As Rob Cuesta would say, “...any time you find yourself talking to someone who is clearly a good prospect for your business, be ready to hand them a copy of your printed book. Free. Gratis. No charge.” And Authority! will help you do that from start to finish.