Authority!

Authority!

How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients

Non-Fiction - Business/Finance
183 Pages
Reviewed on 06/09/2017
Buy on Amazon

    Book Review

Reviewed by Barbara Fanson for Readers' Favorite

Right from the start, Rob Cuesta outlines how to get the most out of his newest book, Authority! How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients. This instructional guide will help you to become an authority in your field so that you can get top dollar for your services. Author Rob Cuesta explains right at the beginning that this book was created to help professionals use books to grow their business. Authority! will help you get your knowledge out of your head, into a book, and listed by Amazon and other booksellers. Authority! explains in easy-to-understand terms why you need a book, how you can write one - even if you’re not a writer - and how to distribute a print or ebook to promote your business. His tips for getting past the gatekeeper are brilliant. This is an inspiring guide to creating non-fiction books, guides, and handbooks and, by the end of this book, you will be a business author. Don’t be surprised if you’re already jotting down ideas for your own book while reading this one! But, Authority! is much more than a book about how to write a book—it’s a guide to increasing sales, getting appointments, and guest speaker engagements.

Author Rob Cuesta is convinced that once someone has your book in their hands, you have a direct feed into their brain. He also believes: clients you attract through a book will typically spend more, remain more loyal for longer, and refer more business to you than other clients. But, you will probably give away hundreds of copies, so you won’t sell millions of copies because that’s not the objective of the book. Instead, you will become a best-selling author-expert in your field, and increase the sales for your company. Your book will be a marketing asset. Authority! contains so many wonderful quotes like: “There is one rule that you need to remember at all times in your marketing: a confused mind doesn’t buy.” I enjoyed reading the real-life business examples and how they fitted into the storyline. The Knowledge Chain chart and other diagrams helped to illustrate why you should write a book, too. As Rob Cuesta would say, “...any time you find yourself talking to someone who is clearly a good prospect for your business, be ready to hand them a copy of your printed book. Free. Gratis. No charge.” And Authority! will help you do that from start to finish.

Mamta Madhavan

Authority: How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients by Rob Cuesta targets a section of audience who want to see a growth in their business by attracting new clients. The author introduces readers to some powerful ways that can get them new business and position them at the top of their field. The techniques and strategies in the book are much simpler than what we think, and can be implemented with great success. It is an ‘authority book,’ as the author terms it, as it is intended to help establish your position as an authority in your respective field.

I found this book thought-provoking, encouraging, and motivating as it helps readers to look at things with a different perspective by taking away the usual excuses they make for procrastinating. I like the way the author has shared examples of using a book to generate leads, close deals, and increase revenue. The personal examples based on real life of both the author and his clients make the contents more real and relatable to readers and it reaches out to everyone, be it a doctor, lawyer, accountant, or any other professional who charges for providing a service. The book will guide readers on how to get started up easily. It is an insightful book and readers can see themselves getting their knowledge, experience, and ideas out of their heads and into some non-fiction books, guides, and handbooks. This book will also help to make you a business author.

Divine Zape

Authority! How Experts Just like You Are Using Authority Books to Grow Their Influence, Generate Leads and Steal Your Clients by Rob Cuesta is a groundbreaking book that teaches readers how to use an authority book to attract the right clients and to raise the value of their services. The popular idea that has been passed on over the years — in fact, the traditional idea — is that authors can only earn big from royalties. Rob believes differently and he debunks this myth by showing readers that a book can be a marketing tool to drive the sales of services, showing readers how to get their books into the hands of those who are hungry for just the kind of knowledge they share, and how to create the value that will drive sales and give them the power to ask for a bigger pay for their services.

I loved the simplicity of style with which this book is written and the author’s honesty. He is upfront and warns that: “This is not a book for aspiring writers. I am not going to teach you how to build a career as a professional writer. More specifically, I am not going to teach you how to get rich from royalties on sales of your books.” This is an idea that entrepreneurs like T. Harv Eker, the author of the bestselling Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth and Michael Hyatt, the author of Living Forward, and many other successful authors have used and prospered in their businesses. In these pages, Rob Cuesta renders it simpler, more palpable, and easily digestible. Authority! How Experts Just like You Are Using Authority Books to Grow Their Influence, Generate Leads and Steal Your Clients is a book for professionals who want to create greater awareness for their services, attract the best clients, and boost their sales. In clear and powerful prose, the author encourages and instructs readers to use the authority of a book to create the platform they need and reach the clients that belong to them.