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Reviewed by Randy B. Lichtman for Readers' Favorite
Nostalgia is the main underlying theme of Barry Silverstein’s Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s which is full of well-known products from that era. The author has chosen known brands from a variety of categories, with the background of the context of that category, and then lists them as Winners and Losers—every winner has an accompanying loser. The categories include Television, Movies, Technology, Cereal, Fast Food, Automobiles, Toys, Games and Comic Books, Snack Foods and many more. Some brands are still with us today, either in the stores or in reruns, and those descriptions sometimes include fun facts that are not well known.
As a Baby Boomer, the book was a fun journey down Memory Lane, sometimes introducing brands I was not aware of but mostly providing brands that I remembered and enjoyed reliving through this book. The one-page descriptions of each brand are brief and give a “taste” of the brand, providing sources on how to find out more about each brand as well as YouTube videos indicated at the end of each chapter. I would have preferred fewer brands and more information on each, though the additional references do provide a way to find out more about those. However, it is fun reading and the author has an enjoyable relaxed style of writing which makes you want to read more about each subject.
Boomer Brand Winners & Losers by Barry Silverstein is worth the read if you are from that era. For parents and grandparents from that era, it can also be enjoyable to share the products with their children and grandchildren with videos to help them understand more of what growing up during that time period was like—some brands remaining with us, some long forgotten. As Bob Hope would say, “Thanks for the Memories.”