Boomer Brand Winners & Losers

156 Best & Worst Brands of the 50s and 60s

Non-Fiction - Cultural
270 Pages
Reviewed on 02/02/2020
Buy on Amazon

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Randy B. Lichtman for Readers' Favorite

Nostalgia is the main underlying theme of Barry Silverstein’s Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s which is full of well-known products from that era. The author has chosen known brands from a variety of categories, with the background of the context of that category, and then lists them as Winners and Losers—every winner has an accompanying loser. The categories include Television, Movies, Technology, Cereal, Fast Food, Automobiles, Toys, Games and Comic Books, Snack Foods and many more. Some brands are still with us today, either in the stores or in reruns, and those descriptions sometimes include fun facts that are not well known.

As a Baby Boomer, the book was a fun journey down Memory Lane, sometimes introducing brands I was not aware of but mostly providing brands that I remembered and enjoyed reliving through this book. The one-page descriptions of each brand are brief and give a “taste” of the brand, providing sources on how to find out more about each brand as well as YouTube videos indicated at the end of each chapter. I would have preferred fewer brands and more information on each, though the additional references do provide a way to find out more about those. However, it is fun reading and the author has an enjoyable relaxed style of writing which makes you want to read more about each subject.

Boomer Brand Winners & Losers by Barry Silverstein is worth the read if you are from that era. For parents and grandparents from that era, it can also be enjoyable to share the products with their children and grandchildren with videos to help them understand more of what growing up during that time period was like—some brands remaining with us, some long forgotten. As Bob Hope would say, “Thanks for the Memories.”