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Reviewed by Astrid Iustulin for Readers' Favorite
Digital Strategic Thinking and Tools and Techniques How to Develop It is the first installment in a series of seven short guides by Digital Studio Management. These are not intended as exhaustive books, but as practical handbooks to understand the basics of the topics they consider. This book is an excellent starting point to understand the importance of a good digital strategy for a business. It explains how it can influence revenue and customer experience and reveals the importance of digital media and other channels to promote products and find new customers. Even if business owners are not tech-savvy, this guide explains what they need for a successful transformation.
Digital Strategic Thinking clarifies every step a business owner has to take. This book can be used to understand what it is necessary to start an effective digital strategy. It also refreshes your memory if you already know the essentials. The most important and valuable thing is that the book stresses the difference between digital strategic thinking and business strategic thinking. It also explores every aspect related to the new kind of business, defining who is a digital leader and what information is necessary to have a good digital plan. As this is intended to be a guide, I appreciated that important concepts are summarized and put in boxes to help readers to remember them better. I also liked the synthesis in the end. Digital Studio Management has done a great job with this practical handbook. This is a valuable resource for anyone who wants to take their business to the next level.