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Reviewed by Donna Gielow McFarland for Readers' Favorite
Good to Great Grant Writing: Secrets to Success by Julie Cwikla, Ph.D. is packed from start to finish with good, practical advice for the grant writer. The three sections are Art, Architecture, and Attitude, but in a sense, the entire book is about attitude. As both grant writer and grant reviewer, Cwikla knows grant writing inside and out. She effectively communicates that there is no us vs. them – the people who have money they want to give away and the people who want to be awarded the money are all part of the same larger picture. Cwikla begins with principles governing how to write well and effectively. She moves on to practical aspects of how to structure grant proposals and she concludes with chapters on mindset, time management and how to deal with rejection.
Cwikla’s writing style is an excellent example of the writing principles she promotes: making every word count, writing clearly and separating the forest from the trees. There is so much good stuff in Good to Great Grant Writing that I found myself taking notes, which I don’t normally do. I thought her suggestion to run a word cloud generator was practically genius! Cwikla injects little bits of humor throughout the book, including how she busted Mr. Font Cheater. Ha! Cwikla’s background is in science, but her advice would be directly applicable to any type of grant writing. Good to Great Grant Writing is a very quick read and highly recommended for grant writers, authors submitting book proposals, job seekers writing cover letters, freelancers needing better time management skills and anyone who writes for a living.