Mantra Design - Innovate, Buy or Die!

Discover the Secrets for Profitable and Lasting Innovation

Non-Fiction - Business/Finance
Kindle Edition
Reviewed on 11/21/2015
Buy on Amazon

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Author Biography

Dana A. Oliver lives in Jacksonville, FL with his wife Linda and daughter “Lexi” Alexandra. He has approximately 30 years of experience in the field of medical devices, working for such companies as Medtronic, Genzyme, SIMS Level 1, Kirwan Surgical, and Strichman Medical. He has applied for over 30 patent applications and has been granted over 20 US patents to date.

Dana is a graduate of Northeastern University and ITT Technical Institute.

He published his first business guide book “Mantra Leadership – Don’t Become the Emperor with No Clothes!” in January 2015. His second book Mantra Design – Innovate, Buy or Die! was published in October 2015.

Dana plans to become an independent Consultant and Educator in calendar year 2016 offering expertise in Innovation Leadership.

To learn more about the author or inquire about his services, please visit

    Book Review

Reviewed by Deborah Lloyd for Readers' Favorite

If your goal is to become the best leader possible with an innovative corporation, you must read Dana A. Oliver’s book, Mantra Design – Innovate, Buy or Die!: Discover the Secrets for Profitable and Lasting Innovation. Mr. Oliver has thirty years of experience leading research and development teams, specifically with Medtronic, one of the leading manufacturers of medical technology equipment. He thoroughly explains the concept of Innovation Management, which is the management of innovation processes, both for the product itself and the organization. Innovation Leadership is the next necessary step; it refers to synthesizing different leadership styles, influencing “employees to produce creative ideas, products services and solutions.” Many examples of successful leadership from various organizations are detailed throughout the book.

Dana A. Oliver presents fourteen memorable mantras for Innovation Leadership in his book, Mantra Design – Innovate, Buy or Die! While these mantras are catchy, they are also substantial, imparting meaningful messages. The mantras are explained succinctly and purposefully. One of my favorites is “Hope is Not a Strategy.” Many people will relate to this mantra, as they have probably experienced this phenomenon during their careers. While this book is geared towards the creation of innovative products, leaders in other types of businesses should also read it. The lessons are applicable to all types of organizations, and all leaders would benefit by considering how each lesson could be implemented in their specific environment. This is a must-read for anyone who is interested in improving their company’s success!