Marketing Launchpad

The ultimate, no-fluff marketing book for women in business

Non-Fiction - Marketing
209 Pages
Reviewed on 05/02/2023
Buy on Amazon

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    Book Review

Reviewed by Courtnee Turner Hoyle for Readers' Favorite

Marketing Launchpad is the first book in a marketing series by Racquel Collard, MBA, where she outlines the processes to successfully market your business. She reveals twenty digestible steps with examples of applications for products and services. Collard communicates the necessity of providing clarity while understanding your brand and voice, defining goals and values, balancing customer expectations with price, building confidence and finding ideal clients, and identifying a niche for a better return on your time and financial investment. Collard includes helpful graphics so we may absorb material visually, with links to free worksheets and worksheets within the text for clarification and reflection, and expense worksheets to help business professionals determine if they are truly ready for the work involved to move their business forward.

With a conversational approach, Racquel Collard, MBA, has delivered a comprehensive text that will help propel women into successful marketing for their businesses! By finding their niche, she advises that women can sell a product or service and provides real-life examples and understandable statistics while emphasizing profit maximization on targeted marketing. Collard doesn’t leave her audience after the end of the book, as she offers additional marketing resources. You can feel confident as you follow Collard’s advice since she has been an in-house marketer and marketing consultant for decades. She leads by example and gives her vision, mission, and reasons for writing the text before explaining the methods you can develop independently. Marketing Launchpad is an excellent selection for women who hope to build their brand and experience in marketing.

Pikasho Deka

Marketing plays a vital role in running any successful business. With the advent of social media, marketing has become even more significant. In Marketing Launchpad, experienced marketer Racquel Collard offers a compilation of strategic marketing frameworks and templates to help ambitious, success-driven women find the correct marketing roadmap to find the ideal clients, spur growth, and get exactly what they want from their businesses. Collard showcases ways to set up a purpose-driven business, assigning core values for the salesforce, taking advantage of networking events, defining your products, building your brand persona and finding the right tone of voice to fit with your values, aligning products to your personal goals and your client's journey, and much more. The book also provides examples of value-based pricing, content marketing strategies, and SEO basics.

How do you define your success? Could you clarify the vision for your business and learn to focus on the strategies to implement that vision and find success with Marketing Launchpad? This guidebook contains an in-depth overview of the strategies and tools you need to find your business niche, ideal clients, and products that align with your personal goals to lead you to success. Racquel Collard uses engaging questionnaires and worksheets in each chapter to ensure we grasp the book's contents and find it helpful. It doesn't matter whether you're a newbie or an experienced businesswoman; it will help you get what you want and teach you to take your business to another level.

Joe Wisinski

Marketing Launchpad is written to help business owners and managers rise above their competitors and promote their businesses for maximum exposure and sales. Chapter titles include Define Your Why, Product Alignment Strategy, Your Content Marketing Strategy, and 14 more. Racquel Collard often asks us to elucidate “your vision,” which assists us in applying the ideas being taught to our specific situation. She also includes numerous charts and graphs to help explain her concepts and online worksheets that we can download for free. These allow us to develop our marketing strategies and put them into action. Collard has many years of experience as a marketer in the corporate world.

Anyone who wants to market a business needs to read Marketing Launchpad. Racquel Collard breaks down the complexity of marketing into easy-to-understand concepts that will help any business grow. Collard excels at getting us to think beyond nebulous ideas and apply her principles to ourselves. For example, she repeatedly asks questions of us, which helps personalize the advice she offers. Although the sub-title says Marketing Launchpad is “the ultimate, no-fluff marketing book for women . . .” it is valuable for anyone, men or women, who want to market their business. This well-written guide fulfills, indeed it surpasses, its goal of helping businesses in the critically important world of marketing. I recommend it for anyone in business, whether the company is large or small, and anyone who wants excellent marketing advice, whether new to marketing or with years of experience. There’s much to be learned for everyone.

Astrid Iustulin

It is not easy to develop a marketing strategy, but for all women who want to take their business to the next level, there is finally a book that will help them succeed. Marketing Launchpad by Racquel Collard is the guide that will allow businesswomen to create an effective marketing strategy by helping them to define their business who, why, and how. This will clarify their thinking regarding their product and content to create a launchpad to include their key messaging guide and brand essence. The book not only offers an in-depth analysis of the benefits of marketing to every woman who wants to see her business thrive, but it also allows them to focus on the specific needs of their business, thanks to the many worksheets provided.

Marketing Launchpad is a book that every businesswoman who wants to be successful should read and study. Racquel Collard offers sound advice that will help even the most inexperienced readers understand the importance of marketing in their business and how to take advantage of it. In addition to the thorough explanations of the strategy, I liked that Collard is committed to empowering women. I found the part dedicated to content marketing strategy particularly enlightening. I appreciated that she took the time to explain why women earn less than men. I hope that this guide will be a step in the right direction to improve this situation. I highly recommend this book to every businesswoman who wants the best for her business.

Doreen Chombu

Marketing Launchpad by Racquel Collard is the ultimate, no-fluff marketing book for women in business. It will help women elevate their side hustle into full-time sources of income. Collard has written a three-step guide to increase sales and satisfy customers. The first stage requires you to present yourself and your product. This will involve creating your vision, mission, aim, and products and services that target your specific clients and customers. The second step is finding the marketing strategies that work for you and your products and focusing your efforts on them. These strategies include pricing, making sure you are making profits, tackling problems that affect your business, and creating content that works for you and your clients. The last stage requires you to create a unique message that defines you, your product and is perfect for your ideal customers.

Marketing Launchpad is the go-to guide for women who wish to make a difference with their products. The strategies provided are for women, but they can apply to anyone. Most people overlook marketing and think it is a waste of funds and challenging. Racquel Collard lays down easy, cost-effective marketing strategies focusing on your intended and specific customers. It will help you create a marketing strategy that aligns with your customer's journey. It is easy to read and understand despite looking like an academic book. With colorful graphics and charts, everything is explained in simple terms that anyone can understand. Collard uses examples of real products, her life, and her professional experience as a customer and marketer to relay her points. For all those wishing to build a profitable brand with satisfying products or services, I recommend you read this guide to design the perfect marketing formula for your business.