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Reviewed by Courtnee Turner Hoyle for Readers' Favorite
Marketing Launchpad is the first book in a marketing series by Racquel Collard, MBA, where she outlines the processes to successfully market your business. She reveals twenty digestible steps with examples of applications for products and services. Collard communicates the necessity of providing clarity while understanding your brand and voice, defining goals and values, balancing customer expectations with price, building confidence and finding ideal clients, and identifying a niche for a better return on your time and financial investment. Collard includes helpful graphics so we may absorb material visually, with links to free worksheets and worksheets within the text for clarification and reflection, and expense worksheets to help business professionals determine if they are truly ready for the work involved to move their business forward.
With a conversational approach, Racquel Collard, MBA, has delivered a comprehensive text that will help propel women into successful marketing for their businesses! By finding their niche, she advises that women can sell a product or service and provides real-life examples and understandable statistics while emphasizing profit maximization on targeted marketing. Collard doesn’t leave her audience after the end of the book, as she offers additional marketing resources. You can feel confident as you follow Collard’s advice since she has been an in-house marketer and marketing consultant for decades. She leads by example and gives her vision, mission, and reasons for writing the text before explaining the methods you can develop independently. Marketing Launchpad is an excellent selection for women who hope to build their brand and experience in marketing.