Rebranding The Church

Rediscovering The Greatest Story Ever Told To Connect with Modern Audiences

Non-Fiction - Religion/Philosophy
286 Pages
Reviewed on 07/02/2024
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    Book Review

Reviewed by Asher Syed for Readers' Favorite

In Rebranding The Church, Peder Tellefsdal examines the challenges facing contemporary Christianity, attributing declining relevance to conformity with secular norms and rigid doctrinal adherence. Drawing from personal experiences, including his encounter with grace through Alcoholics Anonymous, he speaks on grace as pivotal for revitalization. As a communication strategist, Tellefsdal advocates clear messaging, leaning toward Jesus-centric values, discipleship, and a grace-focused approach to combat stereotypes. Reflecting on his consultancy with the Church of Norway, he critiques shifts from core Gospel themes to societal issues and stresses the need for strategic clarity in the whirlwind of secularization trends. Tellefsdal talks about a unified presentation of the Gospel, warns against diluting its message, and pinpoints effective communication strategies to engage contemporary audiences authentically and meaningfully. His work aims to restore Christianity's cultural relevance and transformative impact in today's world.

Peder Tellefsdal does an excellent job of offering a raw portrayal of where Christian churches stand in the general public view, and why, as well as how to fix it, in Rebranding the Church. He states that the foundation of this is recognizing the radical nature of Jesus' teachings and his resurrection, which rebuff common secular narratives that dismiss Christianity as outdated or irrelevant. Among friends of mine who identify as Christian, I do not know a single one who attends services regularly. Further to this, when asked how frequently they do go, most simply said, “Sometimes on Easter.” As a layperson, even I can see how this is problematic to the church, and why Tellefsdal's work is important. He even quotes the movie Top Gun, which is impressive and proof that he knows what it takes to make messaging relatable. The book is well-written and easy to follow, with actionable suggestions in accessible language. Overall, this is a fantastic resource in a day and age where church attendance is falling. Recommended.

Courtnee Turner Hoyle

Peder Tellefsdal focuses on grace in his book, Rebranding the Church. The goal of this work is to help individuals care about the truth of scripture so they will develop and maintain faith. Tellefsdal sees a disconnect in the way many churches communicate with their members and the public from which they hope to draw new members. Churches experience declining membership rates and attendance because of the changing times and attitudes, but the author offers a way to continue Christianity and make it more relevant again. Sadly, churches can miss their mark by centering on modernization or alienation. In three sections and by focusing on what unites us, Tellefsdal proposes a method that will draw more people to Christianity and keep them involved.

As a professional communicator and repented person, Peder Tellefsdal understands the best way to relate scriptural material. There's nothing like looking at the Bible's message through the eyes of someone whom the real message transformed. I value the idea of staying out of political debates and focusing on Jesus. I've left churches that focused heavily on condemnation, and I think Tellefsdal's approach involving a revival of the "Lion Church" will be much more effective. The author illustrates how to stop pushing the agenda in a certain area and focus on the truth of Jesus's teachings by telling a clear story with supporting scripture. You won't want to miss a word of his eye-opening viewpoints. If you want to understand how to pull in new church members from current society and keep them engaged, you should read Rebranding the Church.

Joe Wisinski

Peder Tellefsdal wrote Rebranding The Church to try to help Christian churches relate to and connect with today’s world. Tellefsdal writes that too many people think the message of the gospel as found in the Bible is no longer relevant. But he believes that much of the problem is not that the message is no longer pertinent, but that churches are not spreading the gospel effectively. He attempts to provide solutions in this book. Rebranding the Church is divided into three sections: why the Church is in the situation it is, how the Church can do a better job of communicating its message, and practical ways for the Church to get its message out more effectively. The book includes interviews that Tellefsdal conducted with several influencers.

I enjoyed and benefitted from reading Rebranding The Church. Peder Tellefsdal effectively explains not only why the church has problems with its message, but how to overcome those problems. He lays out the issues and provides solid, workable solutions. I worked for many years in journalism and I can say that Tellefsdal is spot on about proactively reaching out to media. He’s especially insightful when he writes that those who are reaching out to media must have the mindset that they’re giving media something they need. I recommend this book not only to church leaders but to anyone who wants to get their message out more effectively, whether they’re individuals or part of an organization, whether religious or secular. The marketing section alone gives more than enough valuable information to make reading this book worthwhile. Everyone can benefit by putting Tellefsdal’s concepts into action.

K.C. Finn

Rebranding The Church is a work of non-fiction in the religion, leadership, and advice genres. Penned by author Peder Tellefsdal, this interesting and innovative work addresses the struggle of church leaders and Christian organizations to connect with modern audiences. Tellefsdal argues that the problem lies not in people's lack of interest but in the church's confusing and unrelatable messaging. He offers solutions for effective communication, reclaiming the language of morality, and building a powerful personal brand. With insights from his TEDx talk and practical advice, Tellefsdal aims to make the Gospel relevant again, helping church leaders grow their membership and re-engage their communities through strategic messaging. Tellefsdal has crafted an enthusiastic look at modern religion and an approach to faith that is both enlightening and encouraging.

Peder Tellefsdal's perspective on the disconnect between modern audiences and the church is totally apt but does not seek to blame or change modern ways of living as a result. Instead, his analysis of the church's current communication challenges proves to be insightful and encouraging for a basis of changing and updating, and his solutions felt practical and actionable throughout. I appreciated his emphasis on storytelling and the importance of making the Gospel relatable to modern life. He speaks with a confident narrative style that is friendly and reasonable throughout, making for easy and entertaining guidance. The idea of reclaiming the language of morality made me realize how crucial it is for church leaders to adapt their messaging to resonate with contemporary values without compromising the core message. This is a tricky balance that the author handles with great skill and empathy for both sides of the issue. The step-by-step guide on media coverage and building a personal brand was an unexpected but valuable addition, providing tangible tools for church leaders looking to get their message directly to where people are right now. Overall, Rebranding The Church is an excellent work to bridge the gap between the positive and helpful messages Christianity could offer to a modern world, and I would certainly recommend it to religious leaders everywhere looking to update.