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Reviewed by Pikasho Deka for Readers' Favorite
Since the recent COVID-19 pandemic, data-driven analysis has become ever more crucial for retailers to turn foot traffic into sales. While online shopping platforms aren't going to disappear soon, retail shopping has once again surged back to life after the chaos of the pandemic years. Backed by years of experience in sales and marketing, retail data analytics specialist Mark Ryski offers strategies for retailers to increase sales by utilizing store traffic data. Store Traffic Is A Gift delves into the surprising connection between store traffic and sales, traffic counts versus transaction counts, converting visitors into buyers, identifying store labor productivity, Conversion Rate Optimization (CRO), leveraging super convertors, responsibilities of store managers, setting conversion goals, in-store initiative experiments, merchandise localization, driving and marketing store traffic, Amazon's impact on retail, and more.
Author Mark Ryski draws on his expertise to provide valuable tools and insights on how to optimize sales through analytics-backed conversion of foot traffic. Store Traffic Is A Gift is a must-read for store owners, retail managers, and sales employees. In this book, you will discover strategies to ensure your store visitors always end up being customers, driving your sales trajectory upward and your business toward the path of success. Through engaging examples, key takeaways, and practical tips, Ryski makes sure readers not only absorb the material but also effectively apply these concepts in their day-to-day operations. The guide is concise, accessible, and informative. It will help retail store owners keep their primary customer base and take advantage of data-driven analysis to grow their business. I highly recommend that retailers and business owners grab a copy.
