Strategic Creativity

A Business Field Guide to Advertising, Branding, and Design

Non-Fiction - Business/Finance
176 Pages
Reviewed on 08/13/2022
Buy on Amazon

Author Biography

Called a creativity guru, Robin Landa holds the title of distinguished professor in the Michael Graves College at Kean University, and is the author of 25 nonfiction books published by esteemed publishers such as Simon & Schuster and Berrett-Koehler. In June 2022, Routledge published Robin’s new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design.

Berrett-Koehler will publish The New Art of Ideas: Unlock Your Creative Potential on November 8, 2022. Actor Holly Taylor (Manifest; The Americans) illustrated The New Art of Ideas and Broadway director/choreographer Lorin Latarro wrote the foreword. In this book, Robin offers a brand-new method for generating worthwhile ideas that get results.

Robin has earned recognition for her design, writing, art, and teaching including awards from the National Society of Arts and Letters, ADCNJ, GDUSA, the National League of Pen Women, Teacher of the Year, NJ Author’s Award, Kean Presidential Excellence awards for research, Human Rights Educator award, among others.

Considered “one of the great teachers of our time” by the Carnegie Foundation, Robin has taught university students, as well as trained industry professionals, to generate lots of worthwhile ideas. Robin champions her university students, advocates for industry diversity, equity, and inclusion, and provides university scholarships.

Now she is co-authoring a book with Greg Braun, titled Shareworthy: Storytelling for Advertising (Columbia University Press). When she is not working, you can find her dancing with her husband or watching Jeopardy with their daughter in her hometown of NYC.

    Book Review

Reviewed by Jennie More for Readers' Favorite

Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and clients and provides solutions for improved work processes and flow; ultimately better communication. This book is for marketing professionals and executives at all levels responsible for writing creative briefs for advertising agencies, collaborating and approving projects, and creatives who want to learn how they can raise the bar on their ideas. Strategic Creativity is a daring, candid, and timely must-read.

Strategic Creativity by Robin Landa is a brilliant book that captivated my attention and reinvigorated my passion for the advertising industry. I identified strongly with all the issues raised, particularly the need for diversity, equity, and inclusion in the advertising industry, and the role creatives play in shaping or influencing perceptions and the power of such influence. Marketers will learn how to approach the creative process effectively and about the extensive work that turns a brief into a campaign. With this knowledge, they can build more productive and collaborative relationships with creatives from advertising agencies. I enjoyed learning from the multiple impeccable creative leaders featured throughout this book and the Q&A with each, where they provided compelling and relevant views on the creative process and the industry. I loved reading this book and found it insightful, a resource I will reference in the future.