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Reviewed by Lori A. Moore for Readers' Favorite
Strategy-In-Action: Marrying Planning, People and Performance by Thomas D. Zweifel and Ed Borey presents ten chapters of business advice including questioning whether strategy is dead, being the change, sustaining momentum, and measuring performance and results through a dashboard. Aimed at senior or executive-level management employees, the book’s goal is to teach the reader how to be a dynamic leader with a strategic process. The three core principles of Strategy-In-Action are (1) Strategy and execution go together; (2) Each phase of the process is equally important, and (3) The strategists in the company include the alignment of the company’s decision makers and stakeholders. A brief history of strategy starting back in the 6th century BCE is provided. Zweifel and Borey also put forth seven facts of the new landscape: speed, globalization, internet/virtual organizations, new technologies, democratization, empowerment, and complexity.
As a business professor, I am drawn to books like Strategy-In-Action: Marrying Planning, People and Performance by Thomas D. Zweifel and Ed Borey. Strategy-In-Action would make a great supplement to or even a textbook for a graduate-level business course on Strategic Management. I like the debunking of the linear fallacy where people believe that strategy can be broken down into tasks to be performed. As Zweifel and Borey make clear, it doesn’t always work that way. I appreciated the chapter on “The Art of Measurement,” What’s on the Dashboard?” and the case studies and graphics included to help grasp this complex topic. The Strategy-In-Action Worksheet at the end of the book was a nice way to sum up the process in a takeaway that readers can use.