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Jérôme Chouchan is the President of Godiva Chocolatier for Japan, South Korea, Southeast Asia, India, Australia and New Zealand. He has extensive management experience in Japan and Asia, having worked for premium global brands such as Lacoste, Hennessy and Lladro. He has a master’s degree in management from the Grand Ecole HEC Paris. Chouchan has practiced Kyudo in Japan for more than 25 years and holds a Kyudo Renshi (instructor license) and a 5th dan degree. He is also a Board Director of the Kyudo International Federation, the body governing the development of Kyudo globally. He published “Target” in Japanese in 2016.
Reviewed by Justine Reyes for Readers' Favorite
The ancient Japanese martial art of Kyudo seems to have nothing to do with business or finance, at least on the surface. However, the President of Godiva Chocolatier for Japan and the author of this book, Jérôme Chouchan, has found a balance and connection between business and archery. In Target: Business Wisdom from the Ancient Japanese Martial Art of Kyudo, Chouchan shares his insights and philosophy on how he doubled Godiva's sales in five years.
"I found that it was not so much the goal of getting promoted to 5th Dan that was so important to me, but rather putting forth my inner effort." Chouchan applies this mentality to business. He believes that a good business leader doesn't need to worry about hitting his metaphorical target. Instead, they should put their time and energy into arranging a mentality that fits them in order to become a great leader. After reading Target, I felt as though I had learned a handful of important things about business and the struggle of business leaders.
Despite this book mainly being about business and finance, Chouchan displays for readers his skill as an author. Usually, books like Target get overlooked because they start off boring, regardless of the contents within them. But Chouchan manages to be informative and entertaining. Target is a short and effortless read, yet it is somehow filled to the brim with wisdom on the subject of business. I recommend Target to anyone seeking to improve their business strategies or even people looking to improve themselves. Target is a worthwhile read, full of useful advice.
