Telling Your Story, Building Your Brand

A Personal and Professional Playbook

Non-Fiction - Business/Finance
134 Pages
Reviewed on 01/04/2023
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    Book Review

Reviewed by Erin Nicole Cochran for Readers' Favorite

Henry Wong’s Telling Your Story, Building Your Brand might be the Bible of branding. Wong’s narrative provides tiny lightning bolts of clarity; with those lightning bolts, he finds a way to speak to readers with a helping hand perspective. It does not do the work for you, but provides a firm grasp that lifts you, helps you land, and points you in the right direction. That is what people behind brands or in the process of building a brand need; they need someone who has been there, and Wong is that person.

Telling Your Story, Building Your Brand showcases one of Henry Wong’s many great abilities as a writer, and that is his ability to simplify. On page 61, Wong writes, “The story is very much like a sculpture…Your own two-sentence narrative needs to start with its own big piece of marble.” It is a smart resource that readers will be able to comprehend and glean as much from as Harvard and MIT professors; a tremendous feat. To be able to create a volume of knowledge that everyone can readily and eagerly absorb is just the kind of gift Wong possesses. He feeds readers his personal experiences, strengthening the author-to-reader connection, and provides knowledge gained over decades in the world of branding. Telling Your Story, Building Your Brand is a masterpiece you should not miss.

Nino Lobiladze

Every day of our lives, we swim in an ocean of information that seems endless. It looks as if social media resources are constantly proliferating. What should we do to become noticeable? Telling Your Story, Building Your Brand: A Personal and Professional Playbook by Henry Wong is a helpful guide for those who want to stand out. Wong explains how to build a personal brand that will define us and make us distinctive. Wong shares the principles of brand-building that are simple yet very often overlooked by companies and business owners. The book touches on every aspect of this task - from the very beginning to the later possibility of rebranding. It includes recommendations for attracting investors, creating a fan base, beating the market, and, most important of all, sharing an original story with the world.

The educational value of Telling Your Story, Building Your Brand should not be underestimated. I appreciated Henry Wong's openness about his childhood, modest background, and the work ethic he inherited from his parents. This adds credibility and brings the author closer to his readers. Wong provides readers with sharp insights and opinions, such as building a cult brand. I liked the way that he complements them with well-known examples of the singer-songwriter, Madonna, with her ever-changing appearance, NFL's Tom Brady with his famous "Tom Terrific," Donald Trump and MAGA, or even the horrifying figure of the cultist Charles Manson. Wong's approach is bold. It makes his book distinctive and helps us memorize the assertions more easily. This is an emotional, energizing, and motivational read. I recommend it to aspiring business owners, established company leaders, or those looking for a decent job, as the book would help applicants write the perfect resume.

Edith Wairimu

In Telling Your Story, Building Your Brand: A Personal and Professional Playbook, Henry Wong provides actionable steps toward building a well-defined, strong brand. As Wong explains, personal branding is more than becoming well-known in a particular industry. It is about story-telling and involves creating an emotional connection with the target audience. The guide examines how personal branding has evolved and distinguishes a personal brand from a company brand. It explains different personality types and discusses what makes each person unique. Through an organized, step-by-step process, it explains how anyone can create their personal brand and shows how one’s story, skills, and purpose contribute to it. It also discusses how to freshen and reinvent the brand.

While branding can be expensive for many, Henry Wong offers a robust, practical process that any person can use to work on their brand and develop a competitive advantage in our dynamic world. The work offers many eye-opening real-life examples of what company and personal branding entail, offering important advice for creating a lasting brand. It is also tailored for all types of people with different personalities, backgrounds, and strengths, and who work in a variety of industries. The work is easy to read with clear discussions and illustrations which clarify each topic. The information is straightforward and any reader will be able to learn from the advice offered. Telling Your Story, Building Your Brand is an important, must-read guide with appropriate strategies for creating a unique and competitive brand.