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Reviewed by Peggy Jo Wipf for Readers' Favorite
The Amazon Author Formula Workbook by Penny C. Sansevieri functions as a practical companion to her main text, The Amazon Author Formula. This workbook is structured as a results-oriented resource, offering actionable tools for authors seeking to enhance their book sales. A thorough understanding of Amazon’s ecosystem is essential for effectively positioning a book for success. By aligning a book with the most relevant categories, keywords, and marketing strategies, authors can significantly increase its discoverability. The worksheets provide structured guidance for maximizing a book’s visibility on Amazon, including category research and competitor analysis. Penny C. Sansevieri brings over 25 years of publishing experience and a deep understanding of Amazon’s evolving algorithms. She guides authors through the complexities of digital and audio publishing as the industry continues to change. As a recognized book marketing expert, she has supported many independent authors in achieving their publishing goals.
The Amazon Author Formula Workbook: Hands-on Exercises and Expert Tactics to Dominate Amazon's Marketplace by Penny C. Sansevieri provides a straightforward and actionable framework. This workbook encourages active engagement, prompting users to follow each step to develop a book that ranks higher than it would without expert guidance. By consistently referring to the workbook, authors can maintain focus and track their progress. I found Sansevieri’s depth of thought, knowledge, and expertise evident throughout the text. Having read numerous books on self-publishing, particularly those focused on Amazon, I believe this combination offers a distinct advantage. I am eager to apply the strategies I have learned and feel confident in my ability to achieve my publishing objectives with these resources.
