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Reviewed by Richard Mac for Readers' Favorite
The Content Marketer's Blog Post Playbook by K. M. Wade first takes the reader through the basics of understanding the value of blogging or, better yet, creating content to help the sales cycle, the different ways blogs can be used from attracting leads to using it for affiliate marketing, and finally different types of posts from list-based posts to newsjacking. It is all done in clear and well-explained terms, giving more specific instructions regarding how and why to use various methods of content curating and recycling. The overall structure of the book is excellent, and it will serve both new and mature bloggers alike.
I tried blogging about 5 years ago, and while interesting, it has a chore to produce content regularly, and often with no reward and even spam comments in some of my articles. I do have e-marketing and a fair knowledge of blogging… or so I thought. What caught my eye in this book is the different ways in which you can easily generate or re-use content. So there is a focus here not so much on writing new content but on how to use existing content. This in itself made The Content Marketer's Blog Post Playbook by K. M. Wade very worthwhile for me, given my past experiences. I was very pleased with this book and it has encouraged me to try blogging again, especially using some of the easier options such as newsjacking. If I find the blog takes off with traffic, I can then mature it further with some of the more dedicated methods covered in the book. My thanks to the author for putting such a well-articulated book together.